Excellent SEO Tips For New Website Owners

Anyone who launches a new website in the near future will need to concentrate at least some of their time on SEO. That is the only way to ensure you rank in the best positions for your chosen keywords on Google. Of course, it will also alter the way in which your site is displayed on other search engines too. Today, we’re going to give you some basic SEO tips in the hope of pointing you in the right direction. So long as you implement the advice on this page, you should notice a huge difference very quickly. In the past, it would have taken a long time for you to see positive results. However, most search engines now scan the entire internet at least once every three weeks. That means you can judge how well your strategy is working fast.

Research your keywords thoroughly

Before you do anything else, it is vital that you identify the most suitable keywords for your site. You need to work out what people are typing into search engines to find businesses like yours. Make sure you double and even triple check your findings before settling on a small set of chosen phrases and terms. Once you have them, you can start pushing your site for those keywords. Ideally, you will include them in your text. They should make up somewhere between 1-3% of the entire content for the best results. You can pay a freelance writer to work out how you can incorporate the terms in a natural manner.

Start creating content for external sites

Creative content is one of the best SEO techniques for increasing sales and conversions. Presuming you sell a product or service through your website, you might benefit from getting involved. You simply write articles that are interesting and informative. You then include a natural link to your site in the text. When the articles have been completed, you need to contact top blog owners to work out a deal on getting them published. Not only will that point internet users in your direction, but it should also help to convince the search engine bots that your site is becoming popular.

Don’t be afraid of expert help

In truth, there are lots of small SEO tasks you can perform in-house to save money. However, those of you who want millions of hits every single day could benefit from some expert assistance. Any web marketing agency worth their salt should offer services that could be of use to you. Best of all? Most of them do not charge the earth for their time, and so you are not going to break the bank. The issue with SEO is that it needs constant attention to achieve the optimum results. So, you might have to build a strong relationship with your company of choice to ensure you get discounts for ongoing work.
However you plan to deal with SEO this year, we think you need to get started today. For every minute you waste, an additional competitor will appear online. So, make your plan and put it into practice. If you need any more information, there are plenty of fantastic posts o this website. Just check them out. Good luck!

SEO: On Page v/s OFF Page SEO Debate

On Page versus Off Page: The Great SEO Debate

On page. Off page. What is the most important? Is it even worth pitting the two against each other? Can’t we all just get along?

When it comes to SEO, there are always “great debates”. The on versus off page is the same as any other. But, when it comes to using on and off page SEO techniques, there are some things that you need to be in the loop about. After all, maximizing your success in the online world is pretty important. That’s not going to change anytime soon, whatever the new and current trends will be.

What’s Brewing in SEO World

On page SEO is often deemed as one of the most important areas of SEO. It’s imperative that anyone with a website is using on page SEO. It all starts with a site audit. Look at your site, is it performing? Do you have broken links? Are there dead pages? If so, get rid of them. These will harm your SEO potential.

When it comes to on-page SEO, you need to think about a lot of factors. The design is one of the most important things in your arsenal. If you don’t have a user-friendly and fully functional design, your site will be harmed. What’s more, you will lose sales, traffic and Google won’t like you very much. It all sounds so serious. That’s because it is. On-page SEO is not just about killer design. The content that is placed in your site, the keywords that are used and the Meta descriptions that you have are all vital to your success.

As we all know, keywords and content are relevant to any SEO campaign. It can be tough to look at your website and cast a critical eye over it. But, if you want true optimization, it all starts with your on page endeavors. Hone these, and you are on the right road to success.

But, what about off-page in all of this? If you have a killer on page SEO strategy, does that mean you can omit off page campaigns?

No!

You need to ensure that you have a holistic approach to your on and off page SEO strategies. While honing your on page campaigns needs to take priority, once this has been done to a high standard, you need to set to work with your off page.

Should you outsource SEO at this point? If you are not sure as to where to take your off page SEO, then it may be wise. Off-page SEO focuses on social booking, social media and link building. All of these factors need to be done with care and consideration.

After all, these are the signs that see you getting ranked. And, as we all know, the higher the rank, the better. For the novice to SEO, it may be wise to consider outsourcing. That way, you can ensure a quality campaign.

The importance of using on page and off page SEO strategies cannot be stressed enough. Instead of pitting them against each other, look at using the two in tandem for a greater reach and longevity.

What Matt Cutts (Google) Think About Meta Description

Recently, we have realized that Google is showing snippets as per search query rather than Meta description of the page. So is Google doing away with meta description just like it did for meta keywords? Check out this video where Matt Cutts from Google explains what Google thinks about Meta description.

I hope this will help you understand how Google uses the snippet for search. Please leave us a comment and share your own ideas, experiences with us.

Keyword Hierarchy: Sometimes Second Really Is Best

Only a small percentage of people who have ever connected to the Internet hasn’t used a search engine. Those users are generally focused on email only. Practically everyone else uses a favorite engine to surf, read, buy, chat or comment on forums, blogs and social networks. Users enter words that are key to their interest—keywords, and every Internet marketer, website owner and content writers understand that to gain search engine attention and better rankings, judicious use of keywords and phrases is absolutely required, but not every keyword or phrase must be the most popular ones for users.

Tiered Keywords

Roughly speaking, the top 10 keywords or phrases searchers use in your niche are your first-tier keywords and phrases. The second-tier keywords might be the next set of 10 most-used keywords and phrases. Your third tier might comprise the next 10 to 20 keywords and phrases.

First-tier keywords are the ones every marketer and website owner in your niche are vying for: Competition for search engine attention for high rankings—and therefore, lots of visitors—is extremely tough. If you can use only a few first-tier keywords and phrases on your web page and focus the remaining density on your second-tier keywords, you will probably find greater success in rankings and higher sales numbers as a result.

For instance, if your site target was swimwear, your probable primary keywords would be “swimsuit,” “swimsuits,” “bathing suits” and “swimwear.” Unfortunately, those are also everyone else’s first-tier keywords. Instead of trying to maximize or even over-optimize your density for those words, hoping to get more attention with more instances of your keywords, use each once at most–but don’t declare them to the search engines. Go to your second-tier platform for prime optimization.

Second-tier keywords or phrases that are lined with platinum are those that use the primary keywords as part of the declared phrase. For instance, second-tier keywords and phrases might include bikini swimwear, spandex bathing suits, swimwear skirts, striped swimsuit and black swimsuits.

Each phrase uses the first-tier keywords, so you’ll get “accidental” credit for using them, so long as you don’t name them specifically for your meta tags. Instead, focus on a keyword density no higher than five percent within your text. That’s five percent total—not each. You will get penalized by Google, Bing, Yahoo and every other search engine for keyword flooding if you have a density that high, for it’s total keyword use per content word count that creates your keyword density.

To recap, know your first-tier keywords for your niche. Use a few of them lightly in your content, but don’t use them as tags for the search engines: They will all note them and give you credit. Focus optimization on keyword phrases that include your first-tier words and declare those phrases as focused tags for search engines.

Watch your total keyword or phrase use. The maximum usually accepted without question is approximately five percent off all your declared keywords and phrases—not each.

Write good, relevant content that pertains to your website, the keywords and your market, and you’ll see profits rise and your organic or natural ranking on Search Engine Results Pages improve as you fine-tune your optimization.

Also, be sure you use your keywords and phrases in the title bars of your optimized pages! You don’t count those in density, but it’s an important step to greater consideration in rankings.

This post was written by Holly Miller, a writer for Coupon Croc. Technology out of date? Grab an Argos voucher and save big when you shop online for the latest gadgets.

Should You Optimize Your Website For Bing Search Engine – How?

Webmasters who optimize their site for search engines typically care about Google and Yahoo but what about Microsoft’s Bing. Its a new search engine which is quite promising. It’s easy for businesses to get caught up in Google’s expectations for their sites, when trying to market through search. That’s certainly a wise thing to do, considering Google dominates the search market by a huge margin. Still, there are other search engines that people are using, and it is also wise to make sure your site is performing to the best of its ability in those too.

I’m obviously talking about Yahoo and Bing, but Yahoo’s share is declining, while Bing’s is gaining. Furthermore, if the deal between Microsoft and Yahoo goes through, Bing search will be talking over Yahoo anyway.

We don’t hear as much about what Bing wants out of a site for rankings, but Rick DeJarnette of Bing Webmaster Center has shared some dos and don’ts of link-building for Bing. Not surprisingly, a lot of his advice for honoring Bing’s policy, does not differ too much from advice that Google would give you. It is, however, still always nice to see how they feel, just to clear up any possible confusion.

Like Google, Bing places great emphasis on quality links to determine its rankings. “Just don’t make the mistake of believing it will result in instant gratification. Successful link building efforts require a long-term commitment, not an overnight or turnkey solution,” says DeJarnette. “You need to continually invest in link building efforts with creativity and time.”

What Not To Do

DeJarnette shared a list of things that you should avoid in your link building efforts, if it is a good Bing ranking that you are after. Here is what Bing says will get your site reviewed more closely by staff:

1. The number of inbound links suddenly increases by orders of magnitude in a short period of time

2. Many inbound links coming from irrelevant blog comments and/or from unrelated sites

3. Using hidden links in your pages

4. Receiving inbound links from paid link farms, link exchanges, or known “bad neighborhoods” on the Web

5. Linking out to known web spam sites

“When probable manipulation is detected, a spam rank factor is applied to a site, depending upon the type and severity of the infraction,” says DeJarnette. “If the spam rating is high, a site can be penalized with a lowered rank. If the violations are egregious, a site can be temporarily or even permanently purged from the index.”

What To Do

DeJarnette also shared some tips for getting more quality links. Following are Bing’s tips for effective link building (paraphrased):

1. Develop your site as a business brand and brand it consistently

2. Find relevant industry experts, product reviewers, bloggers, and media folk, and make sure they’re aware of your site/content

3. Publish concise, informative press releases online

4. Publish expert articles to online article directories

5. Participate in relevant conversations on blogs/forums, referring back to your site’s content when applicable

6. Use social networks to connect to industry influencers (make sure you have links to your site in your profiles)

7. Create an email newsletter with notifications of new content

8. Launch a blog/forum on your site

9. Participate in relevant industry associations and especially in their online forums

10. Strive to become a trusted expert voice for your industry, while promoting your site

Most of the stuff DeJarnette shared is nothing any savvy search marketer is not already aware of. That said, there are clearly plenty of online (and offline for that matter) businesses out there that don’t have savvy search marketers on the payroll. It can be quite helpful when a search engine itself lays out what to do and what not to do to help webmasters get better rankings.

Please leave me a comment and let me know whether you would optimize your site for Bing or not? Don’t forget to subscribe our RSS to receive latest updates delivered to your mailbox.

Google Caffeine – Google’s Next Generation Search Engine

Google Caffeine is the name given to Google’s “Next Generation” search engine, which it will use to rank and index all the pages on the wonderful world wide web. According to all indications, this is not just another one of Google’s infamous Updates, but a major “Overhaul” of its index and algorithm, the complex formula and calculations Google uses to rank all web pages, including yours.

If that doesn’t sound ominous enough, according to Matt Cutts (Google Spokesperson) one database is already showing Google Caffeine, and the full blown version will be released after the holidays. The reasoning behind this, Google doesn’t want to upset webmasters and site owners during the lucrative holiday buying season. In the past, other major Google Updates have come around this time of the year, most notably the “Florida Update” which severely affected many web sites and webmasters.

Recently, Google has been more aware and much more generous to webmasters by being more open and forthcoming in regards to how it indexes its pages. This time around, webmasters were even given access to a beta version of Caffeine which Google released last summer (’09) where webmasters could check to see how well their keywords and site would fare in this new search index. This beta site (www2.sandbox.google.com) has now been taken down by Google.

Like any professional search engine marketer who works online, I was constantly checking my sites and keywords in Google’s new search engine. I have drawn some conclusions from what I have observed, but please be aware it is often very foolish to draw conclusions and make predictions from your own small sampling of results. You can end up with egg on your face very quickly, especially when you consider Google is probably still making adjustments and refinements on Caffeine as it analyzes the results.

However, there are certain ranking factors that even Google is telling us about, mainly “Site Speed” or how fast your site loads will play a part in how it’s ranked. We have also heard a lot about “Broken Links” and if your page or site has them, then it will probably be ranked lower. Of course, linking out to “Bad Neighborhoods” will probably still not be a good practice if you want higher rankings within Google.

It should not come as a shock or a surprise, that “Over-All Page Quality” will play a greater role in how well your page ranks. Keep in mind, Google is like any other company putting out a product, if that product doesn’t have a high standard of quality, it reflects badly back on everyone concerned. Google’s SERPs (Search Engine Results Pages) is the key to all their online revenue, they must do everything in their power to keep that product fast, relevant, current and above all, something of high quality.

Therefore, expect “OnPage Factors” to play a much greater role in Google Caffeine. Quality unique content, page design, good navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and the number of social bookmarks may play an increased role in achieving high rankings. A perfectly optimized keyworded page, with the keyword in the title, description, meta tags, alt tags, on the page… will probably get you ranked higher in Caffeine, as well as most search engines on the web.

This may be pure speculation on my part, but one of the areas Caffeine will be addressing or incorporating is “Social BookMarking”, that is the number of social bookmarks a page receives will determine how high it is ranked. I also believe one of the major reasons these bookmarks will become much more important has to do with the whole nasty issue of link buying.

Now, the integrity of Google’s index is not in question, but any savvy marketer or webmaster knows any individual or company with deep pockets and huge resources can buy their way into the top spot. Despite Google’s attempt to stop it, link buying and keyword positioning is a thriving industry on the web. Rightly or wrongly, money and unlimited resources will get you or your company to the top in organic search, regardless of which search engine you’re targeting.

All moral and ethnical issues aside, the small webmaster and/or online marketer is stuck right in the middle, with Google on one side and these major multinational competitors on the other. Looming on the horizon is Google Caffeine, a new sheriff in town!

What new rules will this sheriff bring?

The major question here is this: has the importance of backlinking been downplayed in this new index in favor of the keyworded domain and onsite content and optimization? Has there been a major shift to listing more quality content rather than relying on the number of backlinks a site is receiving, even from important related themed sites? The major problem and question to Google is this: if links can be bought, how do you keep your organic results democratic and fair, which was the original intention of Larry Page and Sergey Brin when they started Google in 1998.

One possible solution is social bookmarking.

Will we see an ever growing importance of social bookmarks and links in this new index. It is quite easy to buy 1000 links, but getting 1000 or 10,000 “re-tweets” is a little more difficult, similarly getting two or three thousand “diggs” may be a little harder to pull off. Same goes for Del.icio.us bookmarks, Facebook fans… well you get the picture. Will Google’s use of these new social sites make Caffeine faster, more relevant, more current and most importantly of all, can it bring some democracy back into their index?

Of course, nothing in Google’s new index will be that cut and dry, that black and white. Other ranking factors such as age of site, past history and reputation, traffic numbers, authority branding… will all play a role in whether your site gets listed on that all important first page. However, on page factors may play a greater role – title, meta tags, description, keyword density, alt tags, page views, bounce rate, time spent on page, and the number of social bookmarks may play an increased role in achieving high rankings. Website speed or how fast your site loads may also be a new ranking factor.

Underlying this whole issue is the fact which many experienced webmasters/marketers already know, Google’s SERPs is not a one-trick pony anymore. For very lucrative (monetized) keyword phrases, Google’s results are broken up into Five categories… Info listings, Video listings, News Listings, Shopping Listings and Corporate Listings. Forget Caffeine, this is probably the fairest move Google has made in the last few years to make its SERPs more democratic.

Another even more puzzling issue for me concerning Google Caffeine is how much emphasis or ranking power will it place on “Keyworded Domains”, domain names which have your keyword or keyword phrase in them. Will these domains be ranked higher? Webmasters and marketers for years have been telling us we should always pick domain names which have our major keywords in them. Just common sense really, someone searching for “brown widgets” will more likely than not find that item at a domain called brownwidgets(dot)com or brownwidget(dot)com. The major SEO reasoning, all your backlinks will inherently have your searched keyword in the URL, thus bringing it up in the rankings.

Against this whole backdrop, everyone has to realize the web itself is evolving, new sites like Twitter, FaceBook… have changed the whole cyber landscape. Likewise, the web user is also changing and becoming more web savvy in how they use the web. Will search engines, not only Google, take a back-seat role in how we find stuff on the web? As major sites are branded into the web user’s psyche, will these users go directly to these sites, by-passing the search engines altogether?

As the web evolves, keyworded domains will become more valuable and this value will be reflected in the quality of the site. If you’re making thousands or even millions from your keyworded domain, you can afford to invest in quality content and design. Cream rises to the top. Gradually, as these domains become more valuable, they will probably be snapped up by marketers and companies who know just how to exploit them. Thousands upon thousands of keyworded domains will probably be bought up by multi-billion dollar corporations who finally realize what the web has to offer. This new evolved web will probably be much more narrower in scope and very topic specific.

In the “next generation” web the re-direct shall be king!

Will the role of the search engines, whether it be Google or Bing/Yahoo, become less and less important, as savvy web searchers go directly to a site by typing in the keyworded domain to find what they’re looking for on the web? Cutting out the middleman may just become a world wide passion as big multinational and fully funded corporations snap up all these valuable and lucrative keyworded domains, will we see these domains grow in importance and the search engines take more of a back-up role? Human nature dictates we always take the fastest route to our destination, and the web will be no exception to this rule.

Have all the smart people at Google figured this out already, and designed the new Google Caffeine to reflect the growing importance of the keyworded domain? Of course, we can only speculate when it comes to just what Google is planning and doing with its next generation search engine, but will onsite factors and your domain name play a greater role in their organic SERPs?

Regardless of what the new sheriff actually does, when the dust finally settles on all these latest developments, the keyworded domain will probably be standing tall, watching the sun rise on a brand new day.

Please leave me a comment and share your thoughts about Google Caffeine with us. Don’t forget to subscribe our RSS to receive latest alerts delivered to your mailbox.

How To Build Website Backlinks By Using An Organic Approach

How to build website backlinks in an organic way? The question is not so simple as you need to first know What are “backlinks”? Well, Backlinks are links that are directed towards your website which are also termed as Inbound links (IBL). They represent the popularity or importance as more and more people (sites) linking to you will eventually end up giving backlinks to your site.You might think that how come backlinks are important for your website though you are having excellent articles (data) on your site. But if you think in terms of search engines you will notice that they heavily rely on backlink to measure importance and popularity of any data. These search engines especially Google gives more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

What Goes in the background to calculate Backlinks?

While calculating the relevancy of a site to a keyword, search engines consider the number of QUALITY inbound links to that site. Here comes a question: What is QUALITY backlinks? A quality backlink is termed as links coming back to your site from a high page rank (PR) sites specially from the same niche. So its vital to get quality back links rather then settling for mere inbound links. Search engine in order to display exact and better search results considers the content of the sites to determine the QUALITY of a link. When inbound links to any site come from other sites, and those sites have content related to your site (same niche), these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

Tips To Build Back links In an Organic Way

Although, there are numerous methods provided in various SEO sites but here is my list of building backlinks in an organic way, remember no black hat SEO tricks here

  1. Directory Submission: Search engines sometimes refers directories to find more description about a site. These directories often gives one way backlinks to your site which is good for SERP. If these directories are paid and quite old, you can simply get quality backlinks. DMOZ, Yahoo, LIL and Zoominfo are MUST for every site.
  2. Sponsered Listing: You can optionally sponsor a site which will give you good traffic along with backlinks. Make sure you opt for site in the same niche of your site. Try to look for one time payment rather then recurring payments.
  3. Forums & Blogs: Try commenting on blogs and reply on popular forums which are old and highly indexed in google. When commenting in blog make sure you provide a valid comment about that particular article and not some random text. Putting a link in your comment can lead to a SPAM. If your comment adds some value to the article, it will give you good result in long term. Create multiple profiles in popular forums and add signatures. e.g. make sure your signature contains your keywords if possible. Don’t make it look like a SPAM.There is very thin line between a valid signature, comments and SPAM so make sure you understand the difference.
  4. Content Exchange: Content Exchange will give some boost and new visitors to your site but make sure you exchange in the same niche.
  5. Submit RSS Feeds to RSS Directories: Generate a RSS feed and submit it to the RSS directories. On the Internet people are hungry for content, there might be a bunch of people waiting to put your RSS on their website and thus provide you with a bunch of free backlinks.
  6. Write Short Articles on Popular sites: Write short articles on popular sites like squidoo, hubpages and ehow with a link back to your site (containing keywords). Although, you need to build good reputation on these sites to get some traffic and backlinks but this will give good results in long term.
  7. Google and other Alert services: Though, this is not a task but think about it. Whenever a keyword is chosen for sending alert. Google will automatically fetch all the blog post or articles posts on a particular keyword and send alerts. So, your keyword rich article may be fetched by Google while sending alerts to millions of people. Chances are that people will either bookmark as favorites or simply write something about your article giving a backlink.
  8. Website Review services: There are various website review services available. Choose a popular review service and submit your site for review. In case you are chosen they will write an article about your services/site and eventually you will get quality backlink.
  9. Publish Widgets: Create and share a widget with other site owners. Contact other site owners of same niche and ask them whether they are interested in putting your widget on their site. If the other site have good traffic you are bound to get some percentage of their traffic too along with quality backlink.
  10. Ping Popular Services: If you site is a blog, ping services like Technorati to tell them that you have a new article on your site which should be crawled by them. These services are quite popular and highly indexed by search engines. When these search engines will see your link on these sites you will get some backlinks.
  11. Question & Answer Sites e.g. Yahoo Answers: Create a solid profile by answering questions of other members, few of your questions can contain links. Although, the links will be “nofollow” still it will be an advantage to have those.
  12. Social bookmarking: Although, many people think that social bookmarking is THE ONLY solution to get back links, well i contradict this point. Simply bookmarking on popular sites won’t give you much of the traffic but waste your time. You need to create very strong profiles in sites like stumbleupon, digg, reddit, delicious etc. with lots of friends followers interested in same niche before bookmarking/promoting something. They can give you instant hits and might republish your article on their sites by linking back to your site.
  13. Create blog pages on various popular sites like wordpress and blogspot: You may optionally create blog pages on popular sites like wordpress, blogspot and provide short introduction of your article with a link back to your site.

If you’ve got any thoughts, comments or suggestions for things we could add, leave a comment! Also please Subscribe to our RSS for latest tips, tricks and examples on cutting edge stuff.

Extensive list of popular SEO tools

Optimizing your website for best SEO isn’t an easy task. You need to take care many things before you start getting enough web attention. SEO tools helps checking many aspects which may be missed while development phase. The following extensive list of popular SEO tools will surely help you find the answers to your questions like:

  1. How to boost your position in search engines?
  2. What keywords should go on web pages?
  3. Tools to use to improve the quality of backlinks, link popularity and Google Pagerank?
  4. How to optimize your website for best SEO performance?

Well go throgh the list and check out yourself.

Following are few interesting articles you may like:

Meta Tag Generators

  • Meta Tag Generator
    This tool will read the page you specify, remove common words from it, and pick the most used words on the page. It will then generate a Meta Keywords tag using the words it has found.
  • Meta Tag Generator
    Use this tool to generate a search engine friendly Head Tag for your web site
  • Title & Meta Tags Generator
    this code generator will build the title and meta tags for your site to help improve your website’s search engine ranking using our Meta Tag Generator

Alexa

  • Alexa-Ranking
    Test your website for Alexa page-rank-and-rating-results

Google Page Rank Checker, Adwords Keyword Tools,Google Banned Tools…

  • Advanced Google searches
    Use this tool to search google in many special ways. A useful resource for search engine optimization (especially keyword research) among other things
  • Check Google Pagerank
    Now you can check the Google PageRank of any web page without installing the Google toolbar
  • Check PageRank by Google data center
    With this tool you can check the PageRank from different data centers
  • Free Google Adsense Keywords & YPN Keywords Search Tool
    With the ability to search a growing database of tens of thousands of high-dollar Adsense keywords, Iotaweb allows publishers to find the keywords and key phrases that will allow them to focus their content to monetize their site most effectively.
  • Google Adwords Keyword Tool
    Keyword tool from Google that provides Specific and Similar keywords.
  • Google Banned Tool
    This tool uses two methods to check to see if a URL you enter is in the Google database. Its a great way to check to see if you have been banned by Google for various reasons….
  • Google Keyword Ranking Tool
    Search with list of keywords from differnet Google search sites
  • Google Page Rank Checker
    Instantly check the PageRank of any website or web page
  • Google Page Rank Checker
    A simple tool that checks and your PageRank so you can display it on your website
  • Google Sets
    Automatically create sets of items from a few examples.
  • PageRank Authenticity Check
    This tool shows you the PageRank of a given domain. Also the PageRank will be checked of authenticity
  • Page Rank Tool
    Our PageRank Tool will query and return the Google PageRank values for submitted URL from various Google datacenters…
  • Visual PageRank
    The Visual PageRank – Tool shows all links and there corresponding PageRanks

Domain Popularity, Domain Stats Tools…

  • Domain Age Tool
    This tools displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started
  • Domain Dossier
    Investigate domains and IP addresses
  • Domain Popularity
    This tool shows you all backlinks for the given domain, including up to 10 subpages per backlinking domain, host IP and Google PageRank
  • Domain Stats Tool
    This tool helps you get all kind of statistics of your competitor’s domains. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.
  • HTTP / HTTPS Header Check
    This tools allow you to inspect the HTTP headers that the web server returns when requesting a URL. Works with HTTP and HTTPS URLs
  • View HTTP Headers
    This little tool lets you view the HTTP headers for a HTTP request
  • View HTTP Path
    This little tool lets you view the path/redirects a request takes to get fulfilled

Backlink

  • Anchor Text Backlink Checker
    This tool is to check your backlinks and the anchor text used in those backlinks.
  • Backlink Analyzer
    Research and analyze websites for link quality. Checks for Indexed Pages, Links to Website, EDU & .GOV Links, Domain Age & Expiration, Google PageRank, Alexa Traffic Rank, DMOZ Listing
  • Backlink Anchor Text Analyzer
    This tools help you determine the backlinks of your website and link text used by your backlinks to Link to your website
  • Backlink Builder
    Building Quality backlinks is one of the most important factors in Search Engine Optimization.

Keyword Analysis Tool, Keyword Density, Keyword Suggestion Tools…

  • McDar Keyword Analysis Tool
    Enter URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.
  • Keyword Density
    This tool shows you how often appears which word in content of given domain
  • Keyword Density
    The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.
  • Keyword Density Checker
    Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.
  • Keyword Difficulty Tool
    The keyword difficulty tool is used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at Google and Yahoo…
  • KwMap.net
    A Keyword Map For the Whole Internet
  • Keyword Suggestion Tool
    This keyword suggestion tool will help you with the choosing of the right keywords for your website. You can see which keyword combinations are more popular and also get ideas for more keyword combinations..
  • Website Keyword Suggestions
    This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.
  • Ontology Finder
    Related Keywords Lookup Tool

Link Popularity Check, Site Link Analyzer, Link Value…

  • Deep Link Ratio Tool
    This tool was created to analyze how the deep link ratio of a site affects its rank in search engines. We can use this tool to compare the DLRs for the best ranking sites for a search phrase.
  • Link Popularity Check
    Link popularity check is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility…
  • Link Popularity Checker
    The Link Popularity Checker tells you how many websites are linking to yours…
  • LINK VALIDATION SPIDER
    Free Online Broken Link Checker
  • Link Price Calculator
    This tools will help you determine the approximate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website
  • Link Value
    This tool calculates the link value per month of a given website.
  • Reciprocal Link Check
    This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.
  • Site Link Analyzer
    This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text…
  • The Link Reputation Measurement Tool
    Reveals backlinks pointing to your target url along with the following: Link Survey – Link Reputation Score – Text used in links pointing to you – Alexa traffic analysis for the site corresponding to each backlink
  • Outbound Links
    This tool shows every outgoing link from the given domain. Separated in external and internal links

Search Engine Position Checker, Spider Simulator, Ranking Report, SERP Tracker

  • Google vs Yahoo Graph
    This tool looks at the results from Yahoo and Google, finds the similarities and then gives you a graphical display of what results are in both search engines
  • Search Engine Position Checker
    The Search Engine Position Checker tool will automatically query the search engines you specify and check if your URL appears in the first 50 results for your chosen keywords….
  • Search Engine Spider Simulator
    With this tool you see all informations a search engine spider receive from a website.
  • Marketleap Search Engine Verification Tool
    Our verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword
  • Number of pages indexed
    This tool will generate a report showing how many pages of your website has been indexed by the search engines so far. It supports all major search engines: Google, Yahoo, MSN, Alltheweb, Hotbot and AltaVista.
  • Search Engine Ranking Report
    Input key phrase list get Google rankings
  • Serps Position
    Use this tool to find out, on which position your domain is ranked for the given keyword and compare the first 100 results by Google, search.MSN and Yahoo.
  • SERP Tracker
    The SERP Tracker reports on search engine results and charts performance over time

SEO Analyzer, Scanner

  • Free SEO Tools
    SEOToolSet
  • Cool SEO Tool!
    This internet marketing tool checks the top 10 sites that rank in Google. After that, it checks to see how those 10 sites rank in Yahoo and in MSN….
  • SEO Analyzer
    The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines
  • SEO Scanner
    An all-in-one advanced SEO analysis, tracking, and reporting tool

Robots.txt Tools

Miscellaneous Tools

  • Directory Submission Manager
    Use this free tool to track your submissions to various web directories….
  • Copyscape
    Search for copies of your page on the Web
  • Site Analysis including Link Popularity
    This tool generates a complete site analysis e.g. amount of backlinks, indexed sites, Google PageRank and also if your domain is listed in DMOZ and Yahoo directory
  • Sitemap Generator
    Create your Google Sitemap Online
  • Similar Page Checker
    Search Engines are known to penalize websites that contain Duplicate / Similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages
  • Speedtester
    This tool shows the duration of a given website. This value can be used for showing how long a website take to load and if it is better to optimize the website or change a (slow) ISP.
  • mod_rewrite RewriteRule Generator
    Our mod_rewrite RewriteRule generator will take a dynamic url given to it, and generate the correct syntax to place in a .htaccess file to allow the url to be rewritten in a spiderable format
  • URL Rewrite (mod_rewrite)
    With this tool you can generate dynamic urls to search engine friendly urls..
  • URL Rewriting Tool
    Create Search Engine Friendly URLs
  • User Agent Cloaking Detector
    This tool simulates the Googlebot (based on User-Agent) to detect cloaked content
  • What is Hosted on that IP
    This little tool lets you view the virtual hosts on a particular IP

There are various tools emerging on web all the times but i am sure that using the above tools can help you path the loop holes in your website for best SEO performance.

I would love to hear your thoughts on this. Please post your comments below. If you liked this article please subscribe to our RSS for more..

7 Tips to Optimize your blog for SEO Success

SEO for a blog is different than SEO for most other websites, largely because of the social elements baked into blogging technology. SEO for blogs is less about buying links or tricking inadequate search technology. SEO for blogs is more focused on giving people something to talk about and creating something worthy of attention. Lets take an example of WordPress which is THE MOST popular blog engine available.

1.a. Permalinks: Always set your permalinks sturcture best suited for your website. You can find it under Settings-> Permalinks. e.g. /%postname%/ or /%category%/%postname%/

1.b. Title Optimization: You should always do this for two basic reasons:

  • Search engines put more weight on the early words, so if your keywords are near the start of the page title you are more likely to rank well.
  • People scanning result pages see the early words first. If your keywords are at the start of your listing your page is more likely to get clicked on.

There are many Pluggins available these days but i prefer “All In One SEO”. It lets you set all the titles in your preferred way.

1.c. Description Optimization: Every category description should be very well written for best optimization. One common thing every blog owner is performing is to use automatic description generation using some pluggin. This should be avoided for a reason as most plugins choose first line of sentence as description which may not be well related to rest of the article. I would recommend that write your description yourself as hand written description will always be better than an automated one as you have control over Keywords etc.

1.d. Image Optimization: You should of course be writing good titles and alt tags for each and every image, however, if you don’t have the time for that, there is a plugin that can help you. The plugin is called SEO Friendly Images, and it can automatically add the title of the post and or the image name to the image’s alt and title tags.

2.a. Breadcrums: Breadcrumbs are the links, usually above the title post, that look like “Home > Articles > WordPress SEO”. They are good for two things:

  • They allow your users to easily navigate your site.
  • They allow search engines to determine the structure of your site more easily.

These breadcrumbs should link back to the homepage, and the category the post is in. If the post is in multiple categories it should pick one. For that to work, adapt single.php and page.php in your theme, and use one of the available breadcrumb plugins.

2.b. Headings: Lets make sure that your post title is an <h1>, and nothing else. Your blog’s name should only be an <h1> on your frontpage, and on single, post, and category pages, it should be no more than an <h3>.

2.c. Clean Up and aim for speed: Move all internal JS and CSS in template to external javascripts and css files, and keep your templates clean, as they’re not doing your WordPress SEO any good. You can do two things to increase the speed of your WordPress blog.

  1. Optimize the template to do as small an amount of database calls as necessary.
  2. Install a caching plugin. I highly recommend WP-Super-Cache, which is a bit of work to set up, but that should make your blog an awful lot faster.

Choosing a good hosting package is always wise as you may recieve huge traffic with low server bandwidth  will result in loosing visitors. I know you don’t want that 🙂

2.d. Sidebar isn’t important on all pages: On single post pages, side links, blogrolls etc. aren’t necessarily related to the topic at hand, and thus aren’t helping you at all. Thus: get rid of them. Google and other search engines these days heavily discount site wide links, so you’re not really doing your friends any more favor by giving them that site wide link, nor are you helping yourself.

3.a. Noindex, follow archive pages:

Install my robots meta plugin, and make sure the settings prevent indexing of all archive pages, like this:
Robots Meta setting to prevent indexing of archives to improve WordPress SEO

Now the search engine will follow all the links on these archive pages, but it won’t show those pages in the index. Not everybody will agree on this policy, and others will tell you to just show a snippet of each post on the archive page.

3.b. Unnecessary archives must be disabled: If your blog is a one author blog, or you don’t think you need author archives, use the robots-meta plugin to disable the author archives. Also, if you don’t think you need a date based archive: disable it.

3.c. Pagination: Make sure that if a bot goes to a category page, it can reach all underlying pages without any trouble. Otherwise, if you have a lot of posts in a category, a bot might have to go back 10 pages before being able to find the link to one of your awesome earlier posts. You can use  Pagerfix, a plugin that helps in this.

3.d. Nofollowing unnecessary links: An easy step to increase your WordPress SEO is to stop linking to your login and registration pages from each and every page on your blog. The same goes for your RSS feeds, your subscribe by e-mail link, etc. Robots Meta has an option to nofollow all your login and registration links. You’ll probably have to go into your RSS links and nofollow those by hand. If you’re using the meta widget, you might want to enable the option in robots meta to replace that with one that has nofollowed links.

Tweak your blog structure for high rankings: Blogs are spidered so easily due to their structure of categories, tags etc.: all articles are well linked, and usually the markup is nice and clean. However, all this comes at a price of COMMENTS as your ranking strength is diluted because of that. Use following techniques to tweak your blog:

4.a. Pages instead of posts: Once your article is popular with lots of hits create a “Page” and put the article content in it to avoid comments. You can update the article anytime for future purposes.

4.b. Old wine in new bottle: If a post on your blog becomes incredibly popular and starts to rank for a nice keyword, you could do the following:

  • create a new page with updated and improved content
  • change the slug of the old post to post-name-original
  • publish the new page under the old post’s URL, or redirect the old post’s URL to the new URL
  • send an e-mail to everyone who linked to your old post that you’ve updated and improved on your old post
  • wait for the links to come in, again;
  • rank even higher for your desired term as you’ve now got:
    • more control over the keyword density
    • even more links pointing at the article
    • the ability to keep updating the article as you see fit to improve on it’s content and ranking

4.c. Showing Related Posts: One way of getting search engines to get to your older content a bit easier, thus increasing your WordPress SEO capabilites a LOT, is by using a related posts plugin. These plugins search through your posts database to find posts with the same subject, and add links to these posts. I would recommend Simple Tags plugin, as I’ve found that the easiest and best one so far.

5. Ask your visitors/readers to subscribe: If your readers have just finished reading an article of yours, and really liked it, that would be the ideal time to reach them. That’s why more and more people are adding lines like this to the end of their posts: “Liked this post? Subscribe to my RSS feed and get loads more!”

Another great time to get people to subscribe is when people have just commented on your blog for the first time. Did you subscribed to our RSS yet?

Optimize comments by getting your readers involved by responding to thier questions, suggestions or even critisism. This way you can build a solid web relations with them.

6.a. How to get people comment: The easiest way of getting people to do anything is: ask them to do it by writing in an engaging style, and then ask your blog readers for their opinion, their take on the story etc.

Another important things is your comment links. Is your comment link “No comments »”? Or is it “No Comments yet, your thoughts are welcome »”? Feel the difference?

6.b. Bonding with Commenters: Thank people when they’ve commented on your blog. Not every time, because that get’s annoying, but doing it the first time is a very good idea. You can install a plugin which will thank your commenter the first time. You can use a special thank you page.

6.c. Keep people in conversation: Make sure commenter stay in the conversation once they join the conversation. Install subscribe to comments plugin, that allows people to subscribe to a comment thread just like they would in a forum, and sends them an e-mail on each new comment. This way, you can keep the conversation going, and maybe your readers will be giving you new angles for new posts.

7.a. Follow your commenters: I would recommend to actually follow your visitors! Go to their websites, and leave a comment on one of their articles, a good, insightful comment, so they respect you even more. Use Twitter like site to follow your commenter a make a good community.

7.c. Work with the Related Blogs: You can go into Google Blogsearch, and see which blogs rank in the top 10 for those keywords. Read those blogs, start posting insightful comments, follow up on their posts by doing a post on your own blog and link back to them: COMMUNICATE.

If you like the post then please subscribe to our RSS. Your comments are always welcome.

Website Page Ranking Drill Down

Search engines decide website ranking. If your content is genuine then it ranks well by search engines. Search engines monitor each and everything of our websites. How many visitors are getting daily, How many visitors are getting for a particular post, to which selected keywords of our website is getting traffic, number of inbound links etc. Search engine also checks whether our content is real or not. If our content is copied then search engines may not index our pages. Search engine will not leave any website without crawling. But it takes much time to rank website. Few major key points are given below for better ranking by search engines.
Keywords play a major role:

Does keyword play major role in ranking website? YES
Keywords and keyword density plays a major role in ranking website. Strength of the content totally depends on keywords. So rich keywords should be placed in Title, headings, tags, meta tags and throughout the page. Check your competitor website and check which keywords is he using for the specific post. By comparing his website decide your keywords and keyword density. Google spiders always check keyword frequency and keyword density. So always choose good keyword frequency for better ranking.

Age of domain:
One of the major criteria is the age of domain for better ranking. Never change your domain name in the middle. The age of the domain is usually a clue they tend to be in for the long haul. If your website has got popularity then leave. If your change your domain name then you back at the bottom of the barrel. If your content is well and good enough then you might have chances for getting traffic because of incoming links. If your content is good then you are just a temporary drop and the rise will be happen again soon. Always try to register your domain name for five years. Search engines always check age of domain to rank website. Consider your website contains 100 posts but domain is new ,it dosent indicate that you are going to be ranked well by google or any search engine. Search engines take time to index your posts. After indexing your posts it checks each and every post. So we can say that age of domain is the main criteria for better ranking. Higher the age better will be the ranking.

Posting Frequency:
You have to monitor your content and update it regularly over time. It is suspicious if you add 100 articles at a time. Always add slowly and submit your content to all bookmarking sites and major search engines if possible. I prefer submitting my content to major bookmarking sites such as digg and technorati after each and every post. Don’t make it much slow my adding once in week. It doesn’t improve your website ranking in search engines. Many webmaster’s answer is that frequent new or updated content carries more weight than infrequent changes to the site. If you do hit and miss content updating and additions over time, and then suddenly post a ton of activity, this can also be seen as instability and suspicious. Steady and consistent, no matter how frequently, adds weight to the score. So content is the major criteria for better ranking in search engines.