Make-Sure-People-Download-Your-Mobile App

Make Sure People Download Your Mobile App – Use SEO!

At this point, it should come as absolutely no surprise to you that search engine optimization is vital for any business looking to improve digital marketing and exposure. Anyone who tells that that SEO is dead simply isn’t living in the same reality as the rest of us!

It also shouldn’t come as a surprise to you that a mobile app can help your business tremendously. This isn’t quite as universal a truth as ‘SEO is vital’, sure. But there’s simply no denying that mobile apps have helped many businesses when it comes to customer connectivity and engagement.

There are certainly businesses that benefit more from mobile apps than others. But the need for a small business to have a mobile app is actually quite large. Many small businesses will simply struggle without an app.

Of course, what’s the use of creating a mobile app if no-one is actually going to use it? And this is where I’m going to refer you back to the first paragraph of this article. A lot of people forget that SEO can be just as crucial to the success of a mobile app as it is to your regular website and business at large.

Let’s take a look at the ways in which SEO and mobile apps interact.

The quality of the app itself

The Quality of the App itself

Good SEO depends on strong quality. Many naysayers claim that SEO is all about clickbait and empty backend solutions that don’t benefit users. But this isn’t true.

So the quality of your app is crucial to SEO success. If a mobile app is highly rated, then it’s more likely to appear on the first page of search results. The more popular it is, and the fewer complaints about functionality problems, the more hits you’ll eventually get from search engines. This is why it’s so important that your mobile application development process is so strong.

The App Directory page

So where do people actually download apps from? App stores, of course – stores that are actually apps themselves. But did you know that the vast majority of people get to those app stores via Google?

user-interface-app

You need to remember that every app entry in store apps have a corresponding webpage. Take a look at the web version of Google Play, for example. This is where most people end up clicking through to download apps. And what appears on the webpage of your app is up to you. With this in mind, the way SEO can help link people to your app becomes quite clear. You have to start implementing SEO techniques into the copy of the webpage.

Your brand name has to feature prominently in the app title and in the descriptive copy. The description text needs to include relevant keywords that will result in the page featuring prominently in search results. Making sure there are links to your own website to strengthen legitimacy and social proof is also vital.

Remember that it’s also possible to make SEO goofs in this area. In fact, the webpage can be more sensitive to bad SEO than regular websites. So take care!

We would love to hear your own experiences of using SEO to promote your mobile applications. Please leave us a comment and share your experiences with us.

Questions To Ask Before You Outsource Your SEO

Questions To Ask Before You Outsource Your SEO

It is no longer a great secret just how effective SEO can be. If you want your website to draw in more traffic, then this has become an almost essential step which you must take. If you are in charge of your own small business, it is definitely something you cannot overlook. For most small businesses just starting out, it is a good idea to start with local SEO. This alone can help your business along massively in the early days. Most people usually decide, at this point, that it might be better to outsource their SEO to a third party. Typically, this is a sound idea and is likely to save both money and time. Nonetheless, it is not something that should be rushed. If you are about to outsource your SEO, then take a look at this first. Here are some top questions you should ask before you outsource your SEO.

What Does Success Look Like?

This first question is both something you need to ask yourself, and something you need to ask the seo reseller. It is essential that you get a clear idea of what success looks like from the outset. As long as you and the reseller can agree on this, you know you are reading from the same page. When this is not discussed in full from the outset, it means that you basically don’t know what you are getting into. Asking this question is the best way to begin your business’ relationship with the SEO reseller.

What Content Will Be Created?

All SEO relies upon the creation of decent content. That much should be clear to all involved, but it is something which needs discussing early on. You need to make sure that the third party SEO experts are clear on what you expect from the content. Great SEO draws in people with the right keywords while providing fascinating articles. As long as you are only satisfying one or the other, your SEO is not really doing its job. Make sure the reseller is clear on what you want from your content first.

Will There Be Any Further Help?

There are plenty of outsource firms out there, and they do tend to differ quite dramatically. On the one hand, you have those who merely offer start-up services and then leave you to it. On the other hand, you have those companies which take you through everything step by step. There is no right or wrong way, of course, as it all depends on your business’ own needs. Nonetheless, it is a good idea to get a clear response straight away. That way, you can be sure of what exactly to expect. This is likely to help you avoid any disappointment further down the line.

Is There A Good Track Record?

When you outsource anything, SEO included, you are placing a part of your business in the hands of another. As such, it is perfectly understandable to want to be sure of that business. There is therefore no harm in asking them what their track record is like. Asking this question is one of the best ways of ensuring that you protect your business.

Does Google Show the Same Search Results to Everyone?

You have optimized your website to perfection. It’s Google friendly, mobile friendly and user friendly at the same time. It’s perfect from a SEO point of view, with all keywords in place, and all links and schemas in order. You do a Google search on your own browser, and your website shows up on the first page. You’re happy to see that you didn’t work in vain. But when you go to a friend and do the same search, your website is nowhere to be found. You are desperate, thinking you did something wrong. Actually you did – you relied on your own browser for search results.

Google Personalized Search

Google Personalized Search is a feature introduced by the search giant in 2004 as a beta test, and rolled out to all users in 2009. It was integrated into normal Google search in 2011. But what does it do? Let me quote WikiPedia for an explanation:

All searches on Google Search are associated with a browser cookie record. Then, when a user performs a search, the search results are not only based on the relevance of each web page to the search term, but also on which websites the user (or someone else using the same browser) visited through previous search results.

To put it simply, if you search for Royal Vegas online casino as a registered user, or someone playing there a lot, it will appear further up in the search results than normal. The same goes for the website you build and optimize at home.

Your location

But Personalized Search is not the only thing with an influence on the search results you see. Today’s technology allows Google and other search engines to know your location – based on your IP address, or the fact that you allowed them to access it in your settings. This will alter the results any search engine you use will display depending on where you are, to serve you with more relevant results.

When you search for “restaurant”, “pizza”, “gym” or “taxi”, the search results displayed by your preferred search engine (usually Google) will be relevant to the place you are at. The reasons are obvious: someone in New York will not be interested in finding a restaurant in Bangkok, and a man standing in the pouring rain in London won’t want to find the number for a Yellow Cab from Brooklyn.

How to turn all these features off

To get a better idea about how your website actually ranks in Google’s results, simply do a search in a new window with a private browsing session. In Chrome, this is called “Incognito”, and you can access it by pressing CTRL+Shift+N, while in Firefox and Internet Explorer the shortcut key is CTRL+Shift+P. This way your Google account, your search history and your cookies will be ignored, and the search results you get will be as unbiased as possible.

Fantastic Ways That Companies Can Use SEO More

A lot of business owners use SEO, but they do not use it to it’s full potential. When the global market is this competitive, you can not afford to be making the same mistake. There plenty of business owners using keywords on their sites and getting some results. If they are happy with that then that is their choice, but if you want more from SEO you need to take this advice.

Hire Some Experts

SEO is often seen as a DIY project, and while this can be the case, you might be better getting some expert help. There are companies you can find online that specialize in optimizing websites. If the resource is available, it seems silly not to use it. Also, we suspect that while many people believe they understand SEO they miss the nitty gritty details. The little things will decide whether or not your company site ends up on the first page of a Google results window.

Track Your Progress

If you do use SEO, you then want to know if it is working and how you can improve on it. Basically, you want a big pile of data that you can dissect to find the strengths and weaknesses of your company profile. That option is now available. With white label reputation management software, you can access the data to find how your business is doing. Before you start to think about how you can improve your marketing, use this resource.

Take The Next Step

If the data shows that despite using SEO, your company website is failing, you may want to look into CRO.  Conversion rate optimization refers to the percentage of site visitors that turn into customers. If you want to improve this percentage you should contact a company that specializes in SEO. Similar to SEO companies they are an E-Commerce resource. They will offer a quote based on the adjustments your site needs to be effective.

Connect The Dots

Once you have taken these issues into account, it is time to look at the bigger picture. What we mean is connecting all the different parts of your SEO campaign. This should include social media, blogging, and your website. You need to view them all as one connected resource. For instance, your Twitter feed should be available for customers to access on your company site. Your blog should be linked on your company sites and a few social networks. You could use Pinterest to get customers to share information relating to your site online. Using these different aspects and joining them together you can boost your business profile.

Don’t Stop

Our final piece of advice is to keep going with your campaign. Continue to use the full potential of SEO because it will not operate by itself. You have to keep putting in the effort or hire someone else to do it for you. But, if you do, we are certain your company will be more successful than ever before.

Webmaster SEO Tips

Key Ways to Make Your New Website Kick Butt

When you set up a new business you’re in for a lot of hard work. There will be things that have never even occurred to you before that you’re going to need to take into account. You’ll face a lot more financial responsibility, and you’re going to need to come up with ways to promote the company.

One of the most effect ways to do this is to create a website for the business. This is the key to consumer relations, and every business in the world should have one. These are some great ways to make your website as fantastic as it can be.

Professional Design

It’s essential that your website is as well designed as it can be. The layout and design are part of what attracts people to the site. So it’s important that you contact professional web designers like Brandnative to do this for you. You could always try to design your website yourself. But you’re unlikely to get the optimum results, and you could well miss quite a bit from the site. Instead, put your trust in the experts so you can focus on running your business.

Proper SEO

Something that you need to make sure you utilize on your website is search engine optimization. This is where you implement keywords, phrases and algorithms in order to get the business showing up in search results. You can get companies who specialize in making use of SEO, and this is something you really need to look into. SEO is a vital part of business marketing and should be ever-present on your website.

Offer a Blog

These days, if you really want your website to sizzle you need to think about adding a blog to it. The blogosphere has exploded over the past five years and is now an important business tool. You can use your blog as an extra layer of marketing. Put the feelers out and try to connect with people through the art of blogging.

User-Friendly Interface

One of the most important things you need to think about is making your blog user-friendly. It needs to be as simple to navigate as possible. Bear in mind, most of the people using it may not be very IT savvy. So it has to be easy enough for anybody to be able to use. If you can ensure this happens you’ll encourage people to flock to your site, and to stay there.

Multiple Payment Options

A lot of businesses these days have shops or virtual checkouts on their websites. And this is a fantastic idea for your site. This allows you to interface with customers and clients right off the bat. People can check the site out, and if they like what they see they can buy something immediately. This is a quick, efficient and attractive option for most clients. And it will help increase business opportunities.

As you can see, it’s so important to have a top quality website for the company. And these are just a few of the ways you can make the website as awesome as possible. If you can get the site looking as awesome as possible you’re going to attract the right sorts of people, and the business will flourish.

Excellent SEO Tips For New Website Owners

Anyone who launches a new website in the near future will need to concentrate at least some of their time on SEO. That is the only way to ensure you rank in the best positions for your chosen keywords on Google. Of course, it will also alter the way in which your site is displayed on other search engines too. Today, we’re going to give you some basic SEO tips in the hope of pointing you in the right direction. So long as you implement the advice on this page, you should notice a huge difference very quickly. In the past, it would have taken a long time for you to see positive results. However, most search engines now scan the entire internet at least once every three weeks. That means you can judge how well your strategy is working fast.

Research your keywords thoroughly

Before you do anything else, it is vital that you identify the most suitable keywords for your site. You need to work out what people are typing into search engines to find businesses like yours. Make sure you double and even triple check your findings before settling on a small set of chosen phrases and terms. Once you have them, you can start pushing your site for those keywords. Ideally, you will include them in your text. They should make up somewhere between 1-3% of the entire content for the best results. You can pay a freelance writer to work out how you can incorporate the terms in a natural manner.

Start creating content for external sites

Creative content is one of the best SEO techniques for increasing sales and conversions. Presuming you sell a product or service through your website, you might benefit from getting involved. You simply write articles that are interesting and informative. You then include a natural link to your site in the text. When the articles have been completed, you need to contact top blog owners to work out a deal on getting them published. Not only will that point internet users in your direction, but it should also help to convince the search engine bots that your site is becoming popular.

Don’t be afraid of expert help

In truth, there are lots of small SEO tasks you can perform in-house to save money. However, those of you who want millions of hits every single day could benefit from some expert assistance. Any web marketing agency worth their salt should offer services that could be of use to you. Best of all? Most of them do not charge the earth for their time, and so you are not going to break the bank. The issue with SEO is that it needs constant attention to achieve the optimum results. So, you might have to build a strong relationship with your company of choice to ensure you get discounts for ongoing work.
However you plan to deal with SEO this year, we think you need to get started today. For every minute you waste, an additional competitor will appear online. So, make your plan and put it into practice. If you need any more information, there are plenty of fantastic posts o this website. Just check them out. Good luck!

SEO: On Page v/s OFF Page SEO Debate

On Page versus Off Page: The Great SEO Debate

On page. Off page. What is the most important? Is it even worth pitting the two against each other? Can’t we all just get along?

When it comes to SEO, there are always “great debates”. The on versus off page is the same as any other. But, when it comes to using on and off page SEO techniques, there are some things that you need to be in the loop about. After all, maximizing your success in the online world is pretty important. That’s not going to change anytime soon, whatever the new and current trends will be.

What’s Brewing in SEO World

On page SEO is often deemed as one of the most important areas of SEO. It’s imperative that anyone with a website is using on page SEO. It all starts with a site audit. Look at your site, is it performing? Do you have broken links? Are there dead pages? If so, get rid of them. These will harm your SEO potential.

When it comes to on-page SEO, you need to think about a lot of factors. The design is one of the most important things in your arsenal. If you don’t have a user-friendly and fully functional design, your site will be harmed. What’s more, you will lose sales, traffic and Google won’t like you very much. It all sounds so serious. That’s because it is. On-page SEO is not just about killer design. The content that is placed in your site, the keywords that are used and the Meta descriptions that you have are all vital to your success.

As we all know, keywords and content are relevant to any SEO campaign. It can be tough to look at your website and cast a critical eye over it. But, if you want true optimization, it all starts with your on page endeavors. Hone these, and you are on the right road to success.

But, what about off-page in all of this? If you have a killer on page SEO strategy, does that mean you can omit off page campaigns?

No!

You need to ensure that you have a holistic approach to your on and off page SEO strategies. While honing your on page campaigns needs to take priority, once this has been done to a high standard, you need to set to work with your off page.

Should you outsource SEO at this point? If you are not sure as to where to take your off page SEO, then it may be wise. Off-page SEO focuses on social booking, social media and link building. All of these factors need to be done with care and consideration.

After all, these are the signs that see you getting ranked. And, as we all know, the higher the rank, the better. For the novice to SEO, it may be wise to consider outsourcing. That way, you can ensure a quality campaign.

The importance of using on page and off page SEO strategies cannot be stressed enough. Instead of pitting them against each other, look at using the two in tandem for a greater reach and longevity.

Basic SEO Techniques Could Make A Huge Difference To Sales

Anyone who has recently launched a new website will be working hard to ensure it receives a lot of traffic. That is the only way you’re going to boost conversions and achieve a high level of sales. Regardless of what your company does to make a profit, basic SEO techniques could help to progress your efforts. Whether you’re selling products or services, the methods you’re about to learn have proven to work many times for website owners all over the world. So, you can be sure that you will see improvements if you follow our advice. Contrary to popular belief, search engine optimization doesn’t need to be hard work. There are plenty of things you can do without assistance.

It’s almost certainly a marketing technique aimed at making business owners use Google’s social network. However, completing your Google+ page will make a difference. It helps the search engine to ensure your map listing is correct, and it means they will take you more seriously as a company. While the full extent of effects on SEO is unknown, following this idea has become commonplace in the industry. So, you don’t want to fall behind the competition.

Content marketing is a fantastic way of getting your company some attention and driving traffic to your site without directly advertising to anyone. People are more likely to click links to informative articles than they are to click on your Adwords banners. Still, what should interest you most is the backlinks those articles can provide. While Google determines ranking by a number of different factors, one of the most important is popularity. It judges that by the amount of external links coming into your site. So, getting some industry-related articles written and published online is always a good idea. That is especially the case if they contain back-links to your website.

All professional SEO specialists will tell you that it’s vital you use keywords effectively. You need to identify the terms and phrases people use when searching for companies in your industry. You should then include those words within the text on your pages. That can be a little complicated for some people, and so it’s usually a good idea to get some expert assistance. Whether you’re looking for an SEO company on the Sunshine Coast or anywhere else, you only have to search online to find a suitable firm. Just make sure you read reviews and testimonials if you want to ensure you’re choosing the right professionals for the job.

As you can see, those SEO tips were very basic. However, they could make a huge difference to your sales. While there are lots of other considerations you should make when dealing with search engine optimization, the ones listed on this page will be a good starting point. Once you’ve implemented all the ideas you’ve learned today, you can increase your knowledge and continue making changes. It can take a while to achieve your goals, but you’ll get there in the end if you keep moving forward. Good luck with everything!

Ways To Drive More Traffic To Your Site

Easy Ways To Drive More Traffic To Your Website

If you’ve recently paid a web design firm to create the perfect online portal for your business, you’ll be a disappointed to see it’s not receiving the traffic you expected. Unless you want to pay marketing companies thousands of pounds to help with promotion, you’ll need to start work straight away.

There are a million and one ways you could create more traffic, but we’re only focusing on the simplest methods today. That is because sometimes the easiest route is the most lucrative. As you progress through different website promotional techniques, you will begin to learn about what works and what doesn’t. That is a learning curve you should aim to ride sooner rather than later.

Make sure your site is SEO friendly

Search engine optimization is key in the modern digital world. Where your website ranks in results for certain keywords can determine the level of traffic you experience. So, you need to make sure your domain is in number one spots for all industry related terms. Just spend some time thinking of all the things people might search for when looking for a business like yours. You should then find some basic SEO guides online and follow their advice. There are also lots of search engine optimization tools available to you. They should help to make your life easier.

 Promote your site in the real world

 Most business owners focus their website promotional efforts online. However, you shouldn’t overlook the possibility of marketing it in the real world too. By simply having the address printed on signs outside your premises and on any business vehicles you might use, you could see a huge improvement. If you regularly attend trade shows and exhibitions, printed materials from the likes of Brunel One are sure to go down well.

You could also pay for radio and TV advertising if your budget is large enough to handle the expense. While promotion is important, you can’t let it bankrupt your business.

Link to your site from social media accounts

All modern business and website owners must open social media accounts to promote their domains. Networks like Twitter and Facebook should be considered essential tools for your eventual success. By posting a few informative updates each week, you could gain a lot more attention for your company. Also, you can link back to your website within those status updates which should help to increase traffic as your audience grows.

You should also include your web address at the bottom of every single email you send, regardless of the recipient. Answering questions in forums can help to make you seem like an authority within your industry, and it is almost certain to make people click your links.

Now you know about some of the easiest ways to drive more traffic to your website, you should soon begin to see a rise in sales and other conversions. As we said at the beginning of this page, sometimes the simplest methods work best. There is no point in trying to run before you can walk.

The Ultimate Guide To Increasing Web Traffic

 

Your website should be at the heart of your online strategy. It is the hub for all the information about your company. It should lead your customers to the ultimate goal of buying your goods or services. However, if you treat it simply as checkout, you will never increase web traffic or create a loyal user base. If you are experiencing slow sales then you need some tricks for increasing traffic.

Web traffic relies on a number of variables. A high ranking on search engines is vitally important. You need to extend your reach through social networks and build a loyal community. On top of your regular services, you should provide great content in your particular field.

Analytics

If you haven’t already, install Google Analytics onto your website. It is the ultimate tool for monitoring web traffic. It will tell you many visitors you get, whether they are new or returning visitors and where they came from. It is important to understand more than the numbers. You need to analyze how your users are finding you. What’s working and what’s not?

SEO

Ensuring a strong ranking on Google is one the most important aspects of your online strategy. Most of your new visitors will arrive through search engines. They need to be able to find you by searching for your services. You can hire the skills of a professional or help increase your ranking by yourself. However, don’t try and play the system. Google will penalize you and your web traffic will nosedive. Then you’ll have to figure out the complex process of Google penalty removal.

Social Networks

Your web presence shouldn’t stop at your website. Think of your website as the sun. The sun is the hub, but you need many social networks revolving around it. Make sure you are sharing your content and services through Facebook, Twitter, Tumblr, Pinterest, Google+ and Instagram. Each of these have their own community of people you can reach. Back on your website, make sure that every piece of content can be shared on social media. Provide regular links for people to follow you or join a social community.

Your web presence should be a series of intertwining links. You should be constantly referring traffic back and forth.

Content

Content is a great way to build up web traffic. People love to get lost in entertaining and helpful blogs. Make sure your website provides this. Solve a problem for a customer and you’ll earn a life-long visitor. Great content will also be shared online. It’s a cheap marketing technique and will extend your reach into areas you wouldn’t normally touch. It will create a healthy flow of traffic to your site.

Design

Finally, make sure your website design is user friendly. Increasing web traffic is no good if they don’t stay there! Intuitive design and a good user experience is essential. Speak with a web designer to make sure your customers are following a set route to your goals. Make it simple and you’ll create a loyal user base.
Increasing web traffic is a complex business. It all works through a delicate web that you must keep on top of. Firstly, increase your reach with content and social networks. Then make sure you build a loyal customer base with easy design and more social networks! Keep track of your traffic with Google Analytics and constantly adapt. There are millions of potential customers out there just waiting to be found.