SEO: On Page v/s OFF Page SEO Debate

On Page versus Off Page: The Great SEO Debate

On page. Off page. What is the most important? Is it even worth pitting the two against each other? Can’t we all just get along?

When it comes to SEO, there are always “great debates”. The on versus off page is the same as any other. But, when it comes to using on and off page SEO techniques, there are some things that you need to be in the loop about. After all, maximizing your success in the online world is pretty important. That’s not going to change anytime soon, whatever the new and current trends will be.

What’s Brewing in SEO World

On page SEO is often deemed as one of the most important areas of SEO. It’s imperative that anyone with a website is using on page SEO. It all starts with a site audit. Look at your site, is it performing? Do you have broken links? Are there dead pages? If so, get rid of them. These will harm your SEO potential.

When it comes to on-page SEO, you need to think about a lot of factors. The design is one of the most important things in your arsenal. If you don’t have a user-friendly and fully functional design, your site will be harmed. What’s more, you will lose sales, traffic and Google won’t like you very much. It all sounds so serious. That’s because it is. On-page SEO is not just about killer design. The content that is placed in your site, the keywords that are used and the Meta descriptions that you have are all vital to your success.

As we all know, keywords and content are relevant to any SEO campaign. It can be tough to look at your website and cast a critical eye over it. But, if you want true optimization, it all starts with your on page endeavors. Hone these, and you are on the right road to success.

But, what about off-page in all of this? If you have a killer on page SEO strategy, does that mean you can omit off page campaigns?


You need to ensure that you have a holistic approach to your on and off page SEO strategies. While honing your on page campaigns needs to take priority, once this has been done to a high standard, you need to set to work with your off page.

Should you outsource SEO at this point? If you are not sure as to where to take your off page SEO, then it may be wise. Off-page SEO focuses on social booking, social media and link building. All of these factors need to be done with care and consideration.

After all, these are the signs that see you getting ranked. And, as we all know, the higher the rank, the better. For the novice to SEO, it may be wise to consider outsourcing. That way, you can ensure a quality campaign.

The importance of using on page and off page SEO strategies cannot be stressed enough. Instead of pitting them against each other, look at using the two in tandem for a greater reach and longevity.

Basic SEO Techniques Could Make A Huge Difference To Sales

Anyone who has recently launched a new website will be working hard to ensure it receives a lot of traffic. That is the only way you’re going to boost conversions and achieve a high level of sales. Regardless of what your company does to make a profit, basic SEO techniques could help to progress your efforts. Whether you’re selling products or services, the methods you’re about to learn have proven to work many times for website owners all over the world. So, you can be sure that you will see improvements if you follow our advice. Contrary to popular belief, search engine optimization doesn’t need to be hard work. There are plenty of things you can do without assistance.

It’s almost certainly a marketing technique aimed at making business owners use Google’s social network. However, completing your Google+ page will make a difference. It helps the search engine to ensure your map listing is correct, and it means they will take you more seriously as a company. While the full extent of effects on SEO is unknown, following this idea has become commonplace in the industry. So, you don’t want to fall behind the competition.

Content marketing is a fantastic way of getting your company some attention and driving traffic to your site without directly advertising to anyone. People are more likely to click links to informative articles than they are to click on your Adwords banners. Still, what should interest you most is the backlinks those articles can provide. While Google determines ranking by a number of different factors, one of the most important is popularity. It judges that by the amount of external links coming into your site. So, getting some industry-related articles written and published online is always a good idea. That is especially the case if they contain back-links to your website.

All professional SEO specialists will tell you that it’s vital you use keywords effectively. You need to identify the terms and phrases people use when searching for companies in your industry. You should then include those words within the text on your pages. That can be a little complicated for some people, and so it’s usually a good idea to get some expert assistance. Whether you’re looking for an SEO company on the Sunshine Coast or anywhere else, you only have to search online to find a suitable firm. Just make sure you read reviews and testimonials if you want to ensure you’re choosing the right professionals for the job.

As you can see, those SEO tips were very basic. However, they could make a huge difference to your sales. While there are lots of other considerations you should make when dealing with search engine optimization, the ones listed on this page will be a good starting point. Once you’ve implemented all the ideas you’ve learned today, you can increase your knowledge and continue making changes. It can take a while to achieve your goals, but you’ll get there in the end if you keep moving forward. Good luck with everything!

Things To Consider When Creating A Website For Business

All modern businesses need a functional and reliable website to promote their brand, products, and services. No matter which industry you might plan to dominate, a good online presence is essential if you want to beat the competition. There are a few basic rules that everyone should aim to follow, some of which we’re going to discuss in a moment. However, you have free reign over how your site appears and which elements you include. So long as you cover the essentials, your chances of success in the business world will increase considerably.

With that in mind, now is the best time to start your research. You need to act fast with any new concept. That is the best way to ensure you capitalize on the current state of the markets.

Providing sales information created to a professional standard

Most people will read through all the terms and conditions you list before committing to a purchase. So, you must ensure all the content on your site has been created to a professional standard. That is a basic rule that even the most experienced experts like Issa Asad consider to be vital. Anyone who wants to know more about how the world’s leading entrepreneurs deal with subjects like that should take time to read more online. That is especially the case if you are involved in the telecommunications industry.

Providing a means of instant communication

Regardless of how your website looks, you must provide potential customers and clients with a means of instant communication. Email addresses are not good enough. If someone considers buying from your company, they may well have lots of questions before they commit to the purchase. If they can’t get in touch with you quickly, they are likely to look elsewhere. Also, the way you deal with complaints is paramount to success. Your customers and clients need to feel valued, which is why a live chat feature on your site is vital.

Providing secure payment options people trust

Most web design specialists are more than capable of creating a secure online store for your website. Even so, it’s important you stress how important it is for your sales to go through without any issues. It’s sometimes a good idea to offer numerous different payment options, and that is why many brands also use PayPal. While it doesn’t look as professional, some people prefer to use that service. That is because they know their money is safe if anything goes wrong. You should also add as many security features to your site as possible. There are lots of articles that list considerations you might like to read.

So long as you pay attention to all those suggestions, your website should be a big hit. As we said at the beginning of this post, the design is completely down to you. You just need to pick the right color schemes to represent the message you want to put across.

As a rule, you want to keep things as simple as possible. So, don’t make the mistake of flooding your pages with lots of useless information and graphics. You’ll get more respect if you get straight to the point.

security of web applications

Security Considerations for Web Applications

From websites to applications, website developers require to know almost everything there is about developing. There is plenty to consider when developing an existing platform or something from new. A brief may state that a new application must be user-friendly, accessible and secure.

Over recent years, there is an enormous emphasis on building a web application with security at the heart of the development. It is no wonder that this is now the case. We live in a world where security threats and access breaches are common place. It is a scarier world out there today than it was ten years ago.

There are many considerations when it comes to building web applications, especially when it comes to security. Is the site or application protected against service attacks? Is business and customer data safe and stored correctly within a database? Could an individual compromise the application and pollute the database? Could an attacker access information that is restricted?

For those that need to outsource, it may be worth stumping up for the security certification cost and relevant in-depth training. For those that want to tackle this head on, this article will cover some of the essential security components when it comes to web application development.

Cross-Site Scripting

This is where an attacker will trick a web application user into inadvertently executing code from another website. This can be done in a variety of different ways. A message, pop-up or email could be used to direct the inadvertent to execute this code.

Once bad script is loaded, the script can then be used to access or take contents from cookies. This information can then be used to send spam, install malware or even change the contents and development code of the web application.

As a developer, you should be able to use PHP’s input file extension to minimize the potential damage caused by cross-site scripting.

Cross-Site Request Forgery

This is where a visitor is tricked into carrying out an adverse action on our very own web application. This type of security attack tends to happen on websites that the visitor visits frequently, on web applications that are not properly secure.

Click jacking

This security threat has been given almost celebrity status after attacks against Facebook and Twitter. As these platforms are social, with plenty of daily interaction, the threat spread quickly throughout both applications.

The threat may come from the attacker using our web application in a frame within their own website. They do not have control over our website, but they do control the iFrame that it sits within. One way we can protect ourselves is to disable any submit button and use a JavaScript code to enable it again, once we have found that there is no threat.

As web developers we need to be conscious of all security threats, not just the ones detailed above. Security is an essential and vital part of all development work, whether you are a front-end coder or back-end developer. Protecting what is ours is paramount, more so today than at any point historically.

Ways To Drive More Traffic To Your Site

Easy Ways To Drive More Traffic To Your Website

If you’ve recently paid a web design firm to create the perfect online portal for your business, you’ll be a disappointed to see it’s not receiving the traffic you expected. Unless you want to pay marketing companies thousands of pounds to help with promotion, you’ll need to start work straight away.

There are a million and one ways you could create more traffic, but we’re only focusing on the simplest methods today. That is because sometimes the easiest route is the most lucrative. As you progress through different website promotional techniques, you will begin to learn about what works and what doesn’t. That is a learning curve you should aim to ride sooner rather than later.

Make sure your site is SEO friendly

Search engine optimization is key in the modern digital world. Where your website ranks in results for certain keywords can determine the level of traffic you experience. So, you need to make sure your domain is in number one spots for all industry related terms. Just spend some time thinking of all the things people might search for when looking for a business like yours. You should then find some basic SEO guides online and follow their advice. There are also lots of search engine optimization tools available to you. They should help to make your life easier.

 Promote your site in the real world

 Most business owners focus their website promotional efforts online. However, you shouldn’t overlook the possibility of marketing it in the real world too. By simply having the address printed on signs outside your premises and on any business vehicles you might use, you could see a huge improvement. If you regularly attend trade shows and exhibitions, printed materials from the likes of Brunel One are sure to go down well.

You could also pay for radio and TV advertising if your budget is large enough to handle the expense. While promotion is important, you can’t let it bankrupt your business.

Link to your site from social media accounts

All modern business and website owners must open social media accounts to promote their domains. Networks like Twitter and Facebook should be considered essential tools for your eventual success. By posting a few informative updates each week, you could gain a lot more attention for your company. Also, you can link back to your website within those status updates which should help to increase traffic as your audience grows.

You should also include your web address at the bottom of every single email you send, regardless of the recipient. Answering questions in forums can help to make you seem like an authority within your industry, and it is almost certain to make people click your links.

Now you know about some of the easiest ways to drive more traffic to your website, you should soon begin to see a rise in sales and other conversions. As we said at the beginning of this page, sometimes the simplest methods work best. There is no point in trying to run before you can walk.

customer retention

The Need For Focus When it Comes to Customer Retention Strategies

Every marketer and business owner is keen to develop their skills when it comes to customer retention. Business owners and marketers the world over have been developing ways that they can retain customers. Of course, the customer is hard to acquire but all too easy to lose. You need to make sure that you are developing and honing a strategy that keeps your clients firmly with your company.

Developing the Customer Retention Strategy

As a business, you need to make sure that you are giving the customer what they want. You need to make sure that their needs are met with a consistent approach. All of this should tie in with your company ethos and projected image. After all, if you are not concentrating on offering consistent service, you are sure to lose customers.

You also need to focus on cross-selling strategies too. In what way can you make sure that you are maximizing revenue from your customers? But, you also need to make sure that you are not bugging people or coming across as too ‘sales-y’. One of the most important things that a customer can do is giving you an excellent review. What are you doing to keep their loyalty and to make sure that they are giving you a glowing review? You need to start thinking like a customer in order to gain their unbridled support. Put yourself in the customer’s shoes.

Beyond the Customer: Using Data

When you are in the process of honing and deploying your customer retention strategy, you need to go beyond the customer and use the tools within your disposal. This means that you need to take advantage of your company data. What data can you use to ensure that you are maximizing customer loyalty but also reducing your overall spends? Could you implement offers and discounts? Could you find out what appeals to the customer demographic within a particular area? You need to think about the data that you have contained within your marketing arsenal. How can this data improve your marketing and sales techniques? Can you find out more about the customer and their likes by using this?

Of course, it’s easy to suggest that data is the way forward. You need to make sure that you are using any information from previous campaigns. This is to maximize client loyalty in the face of competition.

Monitoring Transactions and Repeat Customers: Implementing Software

Analytics and software are a mainstay in business. You need to focus on these as part of your customer retention strategy. Using your company’s data is vital as every sale counts. This means monitoring and tracking the information as it comes through. With software, it is easier to determine who is buying your products and using your services. This means that you can have a deeper insight into the customer and what they are buying. If they are repeat customers, you need to analyze the data that you have to find out more. This insight into your company means that you maximize your ROI and guarantee customer retention.

Please let us know your own customer retention strategies and what tools do you use? Leave us a comment and share your experiences with us.


The Ultimate Guide To Increasing Web Traffic


Your website should be at the heart of your online strategy. It is the hub for all the information about your company. It should lead your customers to the ultimate goal of buying your goods or services. However, if you treat it simply as checkout, you will never increase web traffic or create a loyal user base. If you are experiencing slow sales then you need some tricks for increasing traffic.

Web traffic relies on a number of variables. A high ranking on search engines is vitally important. You need to extend your reach through social networks and build a loyal community. On top of your regular services, you should provide great content in your particular field.


If you haven’t already, install Google Analytics onto your website. It is the ultimate tool for monitoring web traffic. It will tell you many visitors you get, whether they are new or returning visitors and where they came from. It is important to understand more than the numbers. You need to analyze how your users are finding you. What’s working and what’s not?


Ensuring a strong ranking on Google is one the most important aspects of your online strategy. Most of your new visitors will arrive through search engines. They need to be able to find you by searching for your services. You can hire the skills of a professional or help increase your ranking by yourself. However, don’t try and play the system. Google will penalize you and your web traffic will nosedive. Then you’ll have to figure out the complex process of Google penalty removal.

Social Networks

Your web presence shouldn’t stop at your website. Think of your website as the sun. The sun is the hub, but you need many social networks revolving around it. Make sure you are sharing your content and services through Facebook, Twitter, Tumblr, Pinterest, Google+ and Instagram. Each of these have their own community of people you can reach. Back on your website, make sure that every piece of content can be shared on social media. Provide regular links for people to follow you or join a social community.

Your web presence should be a series of intertwining links. You should be constantly referring traffic back and forth.


Content is a great way to build up web traffic. People love to get lost in entertaining and helpful blogs. Make sure your website provides this. Solve a problem for a customer and you’ll earn a life-long visitor. Great content will also be shared online. It’s a cheap marketing technique and will extend your reach into areas you wouldn’t normally touch. It will create a healthy flow of traffic to your site.


Finally, make sure your website design is user friendly. Increasing web traffic is no good if they don’t stay there! Intuitive design and a good user experience is essential. Speak with a web designer to make sure your customers are following a set route to your goals. Make it simple and you’ll create a loyal user base.
Increasing web traffic is a complex business. It all works through a delicate web that you must keep on top of. Firstly, increase your reach with content and social networks. Then make sure you build a loyal customer base with easy design and more social networks! Keep track of your traffic with Google Analytics and constantly adapt. There are millions of potential customers out there just waiting to be found.

Tips for ecommerce website owners

Top Tips For New eCommerce Website Owners

If you’ve just started a new online eCommerce business, you’ll have to spend a lot of time thinking about all the different elements of your web design before the official launch. Unless you have qualifications or experience in this area, you should probably call in the experts to deal with the hard work, but that doesn’t mean you shouldn’t have a clear idea of what you want and need from them. At the end of the day, most reputable web design firms are more than capable of giving you great advice, so you should listen to anything they have to say. However, you’re the only one who understands exactly how to intend to brand and market your new venture, so it’s vital you explain your requirements properly.

Am I some kind of expert in this field? Not exactly, but I do currently run two successful eCommerce sites from home, and that’s how I earn the bulk of my income. I’ve been doing this for the last five years, so you’re pretty safe to assume that I know what I’m talking about. With that in mind, take a quick scan through this article and see if you find any of the information useful.

Keep it simple

While you might think that empty space makes your pages look unfinished, that couldn’t be further from the truth. In fact, many potential customers will find this appealing as it will mean there’s less clutter and the buying process will seem a little more straight forward. Just take a look at some of the most successful eCommerce sites in the world. Most of them have a simple logo at the top of their pages and tend to look neat and smart.

Provide secure payment methods

There are millions of different viruses that can affect computers these days, and hackers are always on the lookout for a way of making some more money. For that reason, most people will refrain from entering their bank details into a website unless it has a secure payment method they recognize. Considering that, it would be sensible to incorporate PayPal and all the other major service providers into your website design. Of course, you could have your own shopping cart solution created, but we’ll discuss that a bit more in a moment.

Use a reputable digital specialist

While there are plenty of web design agencies out there eager to win your custom, it’s usually a little cheaper to opt for a company that deals in magento ecommerce development. Not only will you receive the attention of expert developers, but firms like this tend to offer an all-round package that also includes SEO and some basic marketing. That means you could kill three birds with one stone as it were.

So long as you follow all that advice and use some basic common sense, your new eCommerce site should go from strength to strength over the next few months. I wish you the best of luck, and I’ll see you back here soon!

A Guide to Building a Great Looking Site for Free

Although money is usually required when looking to make a high quality, professional looking website, you can create a perfectly good site for free with the tips and tricks in this post! Read on to build a quality website that you won’t have to pay for:

Make a Website Plan

Before you set up an account on a free site, decide what you’re going to focus on. You need to collect information, pictures, and write some text beforehand, so you know what your idea is an feel comfortable in the process. Are you going to use photos/artwork on the site? If so, you need to make sure that they’re royalty and copyright free. Also, deciding what you’re going to focus on beforehand will allow you to select the best platform to build your site.

Use Google

Use Google to perform a search for free sites and compare some of the choices. When using a free service, your site will be supported by advertising, so bear that in mind. Look for sites that have features and services that may be able to help you further too, especially if you suspect there’ll be a time when you want to start paying for your site.

Once you’ve set up your account, write down your password and username. This is essential: many people forget their username and password minutes after they’ve signed up to a site…we’re all guilty of it!

You can now use Google to find images and graphics that will go well with your site. You’ll need permission, and remember to give linkbacks crediting any original artwork or material. Flickr can be good for this.

Find a WYSIWYG Editor

What the heck is WYSIWYG? It stands for ‘what you see is what you get’ and is a great way to be introduced to the big wide world of website creating.

Think About Using Website Templates

A website template allows you to quickly use a design that is already pre made that you can choose a replace the text with your own. Fancy looking templates can be difficult to edit, so select a simple design until you feel more confident with your editing.

More Tips and Tricks

  • Read the site’s rules regarding posting and make sure you follow them.
  • Don’t rush your site; you want to make it yours and give it personality in order for it to be successful.
  • If looking for web hosting, search for promotional/coupon codes to save yourself a bit of cash.
  • There are plenty of tutorials on Youtube that can help you.
  • If you’ve got a small budget to spend on building a site, consider getting professional help from a company like
  • If you get even a small idea for your site, no matter how small, note it down because there’s every chance it could help somebody!
  • Don’t get too attached to some of your ideas – it’s unlikely that you’ll be able to do everything!

There you have it – you can now build your very own site for free!

The Online Marketing Techniques You Can’t Function Without

If you’ve got an online store, then it goes without saying you’d like it to do as well as possible. This means that certain online marketing techniques and strategies are essential – otherwise, you wouldn’t get very far at all! Here are my favorite online marketing techniques…I doubt my business would function properly without the help of them:

Relevant Daily Content

One of the best ways to grow your audience and gain more brand exposure is to consistently post relevant, quality content. You should be posting at least once per day on Facebook, and about 6 times a day on Twitter. The timing of these posts is important too, otherwise your target audience may not get the chance to see them. Starting a blog is a good idea too, as it’ll allow you to establish yourself as an expert in your niche. Share your knowledge and you’ll go far!

Pretty Pictures

Including images in any post amplifies them by 10 and helps to put emphasis on what you’re trying to say. Photos on Facebook get 50% more likes than your usual posts and generate more of a click through rate. Include high quality, good looking pictures where you can!

Social Buttons

The best way to get more likes and follows on the various social media sites is to include social buttons where you can in your marketing communications. This way, people can follow you, like you, and share your interesting content with their followers/friends, thus improving your exposure and brand recognition. Consider placing them in your newsletter, in your email signature, and in the header/footer of your site or blog.

Question and Answer Sessions

To keep an online community alive, engagement is so important. You can quickly grow your Twitter community and increase engagement by hosting a weekly question and answer session! Allow your followers to post questions about your product, business, industry, or anything else they’re interested in. You can then answer as many questions as possible, and create a blog post with your favorites.

Running Competitions

There are loads of ways you can run competitions online, but social media is one of the best ways. You can simply ask people to share and like a certain post for a chance to win one of your products, or you could do something a little more complex, like a Pinterest ‘treasure hunt’.


Infographics are becoming more and more popular. By spending money on a professional infographic, you can get a massive spike in traffic to your website providing you do it on something interesting and relevant! For example, a sweet shop could do an infographic on ‘The history of Sweets.’

These techniques are fresh and fairly new, making them an essential part of any online marketing strategy. This agency, who specialize in digital marketing in Perth can help you with all of the above, and more! I hope you enjoyed this post and that it’s helped you make the most of your online marketing strategy. Thanks for reading!