How to Use Microsoft Excel to Manage Your Data

Excel is one of the most popular and effective ways to manage all kinds of data. It’s an easy application to use, but also has a range of complex features. This means it can be used by various users ranging from non-technical users who simply want to create basic spreadsheets to advanced users who want to carry out much more complex data manipulation. These are some of the most effective ways to use Microsoft Excel to manage your data.

Basic Data Management

Entering basic facts and figures into Excel is easy. This is why so many non-technical users prefer this application. It’s simple to add names, addresses, figures and other information about customers, suppliers and other business related data. It can be used as a simple, yet effective planning tool which users can use to list certain tasks, schedule them and mark them as complete once the work is done.

Automated Calculations and Visual Displays

High data volumes are often difficult to manage. In some cases, you may also require certain calculations to be carried out which takes a long time to do manually. The true power of Excel lies in its ability to perform automated calculations through formulas and other data manipulation features.

Once these formulas are created, the data you input into certain Excel cells is automatically used in certain calculations. All of the data and automated calculations can then be displayed visually through a wide range of graphs and charts. This makes it much easier to understand what information is contained in large amounts of data you are entering into a particular spreadsheet.

Sorting and Filtering

When you’re dealing with large amounts of data, it can become difficult to find the exact information you need. Sorting and filtering functions make this a much easier task.

The sorting function lets a user sort by alphabetical order or you can use the custom sort function. Filtering allows you to filter text, or carry out custom filters. These functions are extremely useful when you are looking for specific data or groups of related items in Excel spreadsheets.

Downloading Data from Other Software Programs and the Internet

Excel is compatible with the data files produced from most software applications and internet data tools. These systems usually allow a user to download or export data in .CSV format. This format can then be imported to Excel where it can be analyzed and manipulated in the way you require.

Mobile Data Management

Creating and modifying a spreadsheet is no longer confined to laptops, PC’s and tablets. The latest Excel mobile apps let users add and edit data on the move. This gives users much more freedom and flexibility which was not always the case.

Having the ability to modify your data instantly increases efficiency and allows you to react much faster. The latest Excel mobile apps also make it possible for multiple users to update data. This makes this application an even more powerful solution, especially if you have a team of people situated in different locations.

Managing data properly is vital in most businesses. Excel makes this important activity a much easier process to complete.

Fantastic Ways That Companies Can Use SEO More

A lot of business owners use SEO, but they do not use it to it’s full potential. When the global market is this competitive, you can not afford to be making the same mistake. There plenty of business owners using keywords on their sites and getting some results. If they are happy with that then that is their choice, but if you want more from SEO you need to take this advice.

Hire Some Experts

SEO is often seen as a DIY project, and while this can be the case, you might be better getting some expert help. There are companies you can find online that specialize in optimizing websites. If the resource is available, it seems silly not to use it. Also, we suspect that while many people believe they understand SEO they miss the nitty gritty details. The little things will decide whether or not your company site ends up on the first page of a Google results window.

Track Your Progress

If you do use SEO, you then want to know if it is working and how you can improve on it. Basically, you want a big pile of data that you can dissect to find the strengths and weaknesses of your company profile. That option is now available. With white label reputation management software, you can access the data to find how your business is doing. Before you start to think about how you can improve your marketing, use this resource.

Take The Next Step

If the data shows that despite using SEO, your company website is failing, you may want to look into CRO.  Conversion rate optimization refers to the percentage of site visitors that turn into customers. If you want to improve this percentage you should contact a company that specializes in SEO. Similar to SEO companies they are an E-Commerce resource. They will offer a quote based on the adjustments your site needs to be effective.

Connect The Dots

Once you have taken these issues into account, it is time to look at the bigger picture. What we mean is connecting all the different parts of your SEO campaign. This should include social media, blogging, and your website. You need to view them all as one connected resource. For instance, your Twitter feed should be available for customers to access on your company site. Your blog should be linked on your company sites and a few social networks. You could use Pinterest to get customers to share information relating to your site online. Using these different aspects and joining them together you can boost your business profile.

Don’t Stop

Our final piece of advice is to keep going with your campaign. Continue to use the full potential of SEO because it will not operate by itself. You have to keep putting in the effort or hire someone else to do it for you. But, if you do, we are certain your company will be more successful than ever before.

Webmaster SEO Tips

Key Ways to Make Your New Website Kick Butt

When you set up a new business you’re in for a lot of hard work. There will be things that have never even occurred to you before that you’re going to need to take into account. You’ll face a lot more financial responsibility, and you’re going to need to come up with ways to promote the company.

One of the most effect ways to do this is to create a website for the business. This is the key to consumer relations, and every business in the world should have one. These are some great ways to make your website as fantastic as it can be.

Professional Design

It’s essential that your website is as well designed as it can be. The layout and design are part of what attracts people to the site. So it’s important that you contact professional web designers like Brandnative to do this for you. You could always try to design your website yourself. But you’re unlikely to get the optimum results, and you could well miss quite a bit from the site. Instead, put your trust in the experts so you can focus on running your business.

Proper SEO

Something that you need to make sure you utilize on your website is search engine optimization. This is where you implement keywords, phrases and algorithms in order to get the business showing up in search results. You can get companies who specialize in making use of SEO, and this is something you really need to look into. SEO is a vital part of business marketing and should be ever-present on your website.

Offer a Blog

These days, if you really want your website to sizzle you need to think about adding a blog to it. The blogosphere has exploded over the past five years and is now an important business tool. You can use your blog as an extra layer of marketing. Put the feelers out and try to connect with people through the art of blogging.

User-Friendly Interface

One of the most important things you need to think about is making your blog user-friendly. It needs to be as simple to navigate as possible. Bear in mind, most of the people using it may not be very IT savvy. So it has to be easy enough for anybody to be able to use. If you can ensure this happens you’ll encourage people to flock to your site, and to stay there.

Multiple Payment Options

A lot of businesses these days have shops or virtual checkouts on their websites. And this is a fantastic idea for your site. This allows you to interface with customers and clients right off the bat. People can check the site out, and if they like what they see they can buy something immediately. This is a quick, efficient and attractive option for most clients. And it will help increase business opportunities.

As you can see, it’s so important to have a top quality website for the company. And these are just a few of the ways you can make the website as awesome as possible. If you can get the site looking as awesome as possible you’re going to attract the right sorts of people, and the business will flourish.

Excellent SEO Tips For New Website Owners

Anyone who launches a new website in the near future will need to concentrate at least some of their time on SEO. That is the only way to ensure you rank in the best positions for your chosen keywords on Google. Of course, it will also alter the way in which your site is displayed on other search engines too. Today, we’re going to give you some basic SEO tips in the hope of pointing you in the right direction. So long as you implement the advice on this page, you should notice a huge difference very quickly. In the past, it would have taken a long time for you to see positive results. However, most search engines now scan the entire internet at least once every three weeks. That means you can judge how well your strategy is working fast.

Research your keywords thoroughly

Before you do anything else, it is vital that you identify the most suitable keywords for your site. You need to work out what people are typing into search engines to find businesses like yours. Make sure you double and even triple check your findings before settling on a small set of chosen phrases and terms. Once you have them, you can start pushing your site for those keywords. Ideally, you will include them in your text. They should make up somewhere between 1-3% of the entire content for the best results. You can pay a freelance writer to work out how you can incorporate the terms in a natural manner.

Start creating content for external sites

Creative content is one of the best SEO techniques for increasing sales and conversions. Presuming you sell a product or service through your website, you might benefit from getting involved. You simply write articles that are interesting and informative. You then include a natural link to your site in the text. When the articles have been completed, you need to contact top blog owners to work out a deal on getting them published. Not only will that point internet users in your direction, but it should also help to convince the search engine bots that your site is becoming popular.

Don’t be afraid of expert help

In truth, there are lots of small SEO tasks you can perform in-house to save money. However, those of you who want millions of hits every single day could benefit from some expert assistance. Any web marketing agency worth their salt should offer services that could be of use to you. Best of all? Most of them do not charge the earth for their time, and so you are not going to break the bank. The issue with SEO is that it needs constant attention to achieve the optimum results. So, you might have to build a strong relationship with your company of choice to ensure you get discounts for ongoing work.
However you plan to deal with SEO this year, we think you need to get started today. For every minute you waste, an additional competitor will appear online. So, make your plan and put it into practice. If you need any more information, there are plenty of fantastic posts o this website. Just check them out. Good luck!

SEO: On Page v/s OFF Page SEO Debate

On Page versus Off Page: The Great SEO Debate

On page. Off page. What is the most important? Is it even worth pitting the two against each other? Can’t we all just get along?

When it comes to SEO, there are always “great debates”. The on versus off page is the same as any other. But, when it comes to using on and off page SEO techniques, there are some things that you need to be in the loop about. After all, maximizing your success in the online world is pretty important. That’s not going to change anytime soon, whatever the new and current trends will be.

What’s Brewing in SEO World

On page SEO is often deemed as one of the most important areas of SEO. It’s imperative that anyone with a website is using on page SEO. It all starts with a site audit. Look at your site, is it performing? Do you have broken links? Are there dead pages? If so, get rid of them. These will harm your SEO potential.

When it comes to on-page SEO, you need to think about a lot of factors. The design is one of the most important things in your arsenal. If you don’t have a user-friendly and fully functional design, your site will be harmed. What’s more, you will lose sales, traffic and Google won’t like you very much. It all sounds so serious. That’s because it is. On-page SEO is not just about killer design. The content that is placed in your site, the keywords that are used and the Meta descriptions that you have are all vital to your success.

As we all know, keywords and content are relevant to any SEO campaign. It can be tough to look at your website and cast a critical eye over it. But, if you want true optimization, it all starts with your on page endeavors. Hone these, and you are on the right road to success.

But, what about off-page in all of this? If you have a killer on page SEO strategy, does that mean you can omit off page campaigns?

No!

You need to ensure that you have a holistic approach to your on and off page SEO strategies. While honing your on page campaigns needs to take priority, once this has been done to a high standard, you need to set to work with your off page.

Should you outsource SEO at this point? If you are not sure as to where to take your off page SEO, then it may be wise. Off-page SEO focuses on social booking, social media and link building. All of these factors need to be done with care and consideration.

After all, these are the signs that see you getting ranked. And, as we all know, the higher the rank, the better. For the novice to SEO, it may be wise to consider outsourcing. That way, you can ensure a quality campaign.

The importance of using on page and off page SEO strategies cannot be stressed enough. Instead of pitting them against each other, look at using the two in tandem for a greater reach and longevity.

Basic SEO Techniques Could Make A Huge Difference To Sales

Anyone who has recently launched a new website will be working hard to ensure it receives a lot of traffic. That is the only way you’re going to boost conversions and achieve a high level of sales. Regardless of what your company does to make a profit, basic SEO techniques could help to progress your efforts. Whether you’re selling products or services, the methods you’re about to learn have proven to work many times for website owners all over the world. So, you can be sure that you will see improvements if you follow our advice. Contrary to popular belief, search engine optimization doesn’t need to be hard work. There are plenty of things you can do without assistance.

It’s almost certainly a marketing technique aimed at making business owners use Google’s social network. However, completing your Google+ page will make a difference. It helps the search engine to ensure your map listing is correct, and it means they will take you more seriously as a company. While the full extent of effects on SEO is unknown, following this idea has become commonplace in the industry. So, you don’t want to fall behind the competition.

Content marketing is a fantastic way of getting your company some attention and driving traffic to your site without directly advertising to anyone. People are more likely to click links to informative articles than they are to click on your Adwords banners. Still, what should interest you most is the backlinks those articles can provide. While Google determines ranking by a number of different factors, one of the most important is popularity. It judges that by the amount of external links coming into your site. So, getting some industry-related articles written and published online is always a good idea. That is especially the case if they contain back-links to your website.

All professional SEO specialists will tell you that it’s vital you use keywords effectively. You need to identify the terms and phrases people use when searching for companies in your industry. You should then include those words within the text on your pages. That can be a little complicated for some people, and so it’s usually a good idea to get some expert assistance. Whether you’re looking for an SEO company on the Sunshine Coast or anywhere else, you only have to search online to find a suitable firm. Just make sure you read reviews and testimonials if you want to ensure you’re choosing the right professionals for the job.

As you can see, those SEO tips were very basic. However, they could make a huge difference to your sales. While there are lots of other considerations you should make when dealing with search engine optimization, the ones listed on this page will be a good starting point. Once you’ve implemented all the ideas you’ve learned today, you can increase your knowledge and continue making changes. It can take a while to achieve your goals, but you’ll get there in the end if you keep moving forward. Good luck with everything!

Things To Consider When Creating A Website For Business

All modern businesses need a functional and reliable website to promote their brand, products, and services. No matter which industry you might plan to dominate, a good online presence is essential if you want to beat the competition. There are a few basic rules that everyone should aim to follow, some of which we’re going to discuss in a moment. However, you have free reign over how your site appears and which elements you include. So long as you cover the essentials, your chances of success in the business world will increase considerably.

With that in mind, now is the best time to start your research. You need to act fast with any new concept. That is the best way to ensure you capitalize on the current state of the markets.

Providing sales information created to a professional standard

Most people will read through all the terms and conditions you list before committing to a purchase. So, you must ensure all the content on your site has been created to a professional standard. That is a basic rule that even the most experienced experts like Issa Asad consider to be vital. Anyone who wants to know more about how the world’s leading entrepreneurs deal with subjects like that should take time to read more online. That is especially the case if you are involved in the telecommunications industry.

Providing a means of instant communication

Regardless of how your website looks, you must provide potential customers and clients with a means of instant communication. Email addresses are not good enough. If someone considers buying from your company, they may well have lots of questions before they commit to the purchase. If they can’t get in touch with you quickly, they are likely to look elsewhere. Also, the way you deal with complaints is paramount to success. Your customers and clients need to feel valued, which is why a live chat feature on your site is vital.

Providing secure payment options people trust

Most web design specialists are more than capable of creating a secure online store for your website. Even so, it’s important you stress how important it is for your sales to go through without any issues. It’s sometimes a good idea to offer numerous different payment options, and that is why many brands also use PayPal. While it doesn’t look as professional, some people prefer to use that service. That is because they know their money is safe if anything goes wrong. You should also add as many security features to your site as possible. There are lots of articles that list considerations you might like to read.

So long as you pay attention to all those suggestions, your website should be a big hit. As we said at the beginning of this post, the design is completely down to you. You just need to pick the right color schemes to represent the message you want to put across.

As a rule, you want to keep things as simple as possible. So, don’t make the mistake of flooding your pages with lots of useless information and graphics. You’ll get more respect if you get straight to the point.

security of web applications

Security Considerations for Web Applications

From websites to applications, website developers require to know almost everything there is about developing. There is plenty to consider when developing an existing platform or something from new. A brief may state that a new application must be user-friendly, accessible and secure.

Over recent years, there is an enormous emphasis on building a web application with security at the heart of the development. It is no wonder that this is now the case. We live in a world where security threats and access breaches are common place. It is a scarier world out there today than it was ten years ago.

There are many considerations when it comes to building web applications, especially when it comes to security. Is the site or application protected against service attacks? Is business and customer data safe and stored correctly within a database? Could an individual compromise the application and pollute the database? Could an attacker access information that is restricted?

For those that need to outsource, it may be worth stumping up for the security certification cost and relevant in-depth training. For those that want to tackle this head on, this article will cover some of the essential security components when it comes to web application development.

Cross-Site Scripting

This is where an attacker will trick a web application user into inadvertently executing code from another website. This can be done in a variety of different ways. A message, pop-up or email could be used to direct the inadvertent to execute this code.

Once bad script is loaded, the script can then be used to access or take contents from cookies. This information can then be used to send spam, install malware or even change the contents and development code of the web application.

As a developer, you should be able to use PHP’s input file extension to minimize the potential damage caused by cross-site scripting.

Cross-Site Request Forgery

This is where a visitor is tricked into carrying out an adverse action on our very own web application. This type of security attack tends to happen on websites that the visitor visits frequently, on web applications that are not properly secure.

Click jacking

This security threat has been given almost celebrity status after attacks against Facebook and Twitter. As these platforms are social, with plenty of daily interaction, the threat spread quickly throughout both applications.

The threat may come from the attacker using our web application in a frame within their own website. They do not have control over our website, but they do control the iFrame that it sits within. One way we can protect ourselves is to disable any submit button and use a JavaScript code to enable it again, once we have found that there is no threat.

As web developers we need to be conscious of all security threats, not just the ones detailed above. Security is an essential and vital part of all development work, whether you are a front-end coder or back-end developer. Protecting what is ours is paramount, more so today than at any point historically.

Ways To Drive More Traffic To Your Site

Easy Ways To Drive More Traffic To Your Website

If you’ve recently paid a web design firm to create the perfect online portal for your business, you’ll be a disappointed to see it’s not receiving the traffic you expected. Unless you want to pay marketing companies thousands of pounds to help with promotion, you’ll need to start work straight away.

There are a million and one ways you could create more traffic, but we’re only focusing on the simplest methods today. That is because sometimes the easiest route is the most lucrative. As you progress through different website promotional techniques, you will begin to learn about what works and what doesn’t. That is a learning curve you should aim to ride sooner rather than later.

Make sure your site is SEO friendly

Search engine optimization is key in the modern digital world. Where your website ranks in results for certain keywords can determine the level of traffic you experience. So, you need to make sure your domain is in number one spots for all industry related terms. Just spend some time thinking of all the things people might search for when looking for a business like yours. You should then find some basic SEO guides online and follow their advice. There are also lots of search engine optimization tools available to you. They should help to make your life easier.

 Promote your site in the real world

 Most business owners focus their website promotional efforts online. However, you shouldn’t overlook the possibility of marketing it in the real world too. By simply having the address printed on signs outside your premises and on any business vehicles you might use, you could see a huge improvement. If you regularly attend trade shows and exhibitions, printed materials from the likes of Brunel One are sure to go down well.

You could also pay for radio and TV advertising if your budget is large enough to handle the expense. While promotion is important, you can’t let it bankrupt your business.

Link to your site from social media accounts

All modern business and website owners must open social media accounts to promote their domains. Networks like Twitter and Facebook should be considered essential tools for your eventual success. By posting a few informative updates each week, you could gain a lot more attention for your company. Also, you can link back to your website within those status updates which should help to increase traffic as your audience grows.

You should also include your web address at the bottom of every single email you send, regardless of the recipient. Answering questions in forums can help to make you seem like an authority within your industry, and it is almost certain to make people click your links.

Now you know about some of the easiest ways to drive more traffic to your website, you should soon begin to see a rise in sales and other conversions. As we said at the beginning of this page, sometimes the simplest methods work best. There is no point in trying to run before you can walk.

customer retention

The Need For Focus When it Comes to Customer Retention Strategies

Every marketer and business owner is keen to develop their skills when it comes to customer retention. Business owners and marketers the world over have been developing ways that they can retain customers. Of course, the customer is hard to acquire but all too easy to lose. You need to make sure that you are developing and honing a strategy that keeps your clients firmly with your company.

Developing the Customer Retention Strategy

As a business, you need to make sure that you are giving the customer what they want. You need to make sure that their needs are met with a consistent approach. All of this should tie in with your company ethos and projected image. After all, if you are not concentrating on offering consistent service, you are sure to lose customers.

You also need to focus on cross-selling strategies too. In what way can you make sure that you are maximizing revenue from your customers? But, you also need to make sure that you are not bugging people or coming across as too ‘sales-y’. One of the most important things that a customer can do is giving you an excellent review. What are you doing to keep their loyalty and to make sure that they are giving you a glowing review? You need to start thinking like a customer in order to gain their unbridled support. Put yourself in the customer’s shoes.

Beyond the Customer: Using Data

When you are in the process of honing and deploying your customer retention strategy, you need to go beyond the customer and use the tools within your disposal. This means that you need to take advantage of your company data. What data can you use to ensure that you are maximizing customer loyalty but also reducing your overall spends? Could you implement offers and discounts? Could you find out what appeals to the customer demographic within a particular area? You need to think about the data that you have contained within your marketing arsenal. How can this data improve your marketing and sales techniques? Can you find out more about the customer and their likes by using this?

Of course, it’s easy to suggest that data is the way forward. You need to make sure that you are using any information from previous campaigns. This is to maximize client loyalty in the face of competition.

Monitoring Transactions and Repeat Customers: Implementing Software

Analytics and software are a mainstay in business. You need to focus on these as part of your customer retention strategy. Using your company’s data is vital as every sale counts. This means monitoring and tracking the information as it comes through. With software, it is easier to determine who is buying your products and using your services. This means that you can have a deeper insight into the customer and what they are buying. If they are repeat customers, you need to analyze the data that you have to find out more. This insight into your company means that you maximize your ROI and guarantee customer retention.

Please let us know your own customer retention strategies and what tools do you use? Leave us a comment and share your experiences with us.