If you’ve got an online store, then it goes without saying you’d like it to do as well as possible. This means that certain online marketing techniques and strategies are essential – otherwise, you wouldn’t get very far at all! Here are my favorite online marketing techniques…I doubt my business would function properly without the help of them:
Relevant Daily Content
One of the best ways to grow your audience and gain more brand exposure is to consistently post relevant, quality content. You should be posting at least once per day on Facebook, and about 6 times a day on Twitter. The timing of these posts is important too, otherwise your target audience may not get the chance to see them. Starting a blog is a good idea too, as it’ll allow you to establish yourself as an expert in your niche. Share your knowledge and you’ll go far!
Including images in any post amplifies them by 10 and helps to put emphasis on what you’re trying to say. Photos on Facebook get 50% more likes than your usual posts and generate more of a click through rate. Include high quality, good looking pictures where you can!
The best way to get more likes and follows on the various social media sites is to include social buttons where you can in your marketing communications. This way, people can follow you, like you, and share your interesting content with their followers/friends, thus improving your exposure and brand recognition. Consider placing them in your newsletter, in your email signature, and in the header/footer of your site or blog.
Question and Answer Sessions
To keep an online community alive, engagement is so important. You can quickly grow your Twitter community and increase engagement by hosting a weekly question and answer session! Allow your followers to post questions about your product, business, industry, or anything else they’re interested in. You can then answer as many questions as possible, and create a blog post with your favorites.
There are loads of ways you can run competitions online, but social media is one of the best ways. You can simply ask people to share and like a certain post for a chance to win one of your products, or you could do something a little more complex, like a Pinterest ‘treasure hunt’.
Infographics are becoming more and more popular. By spending money on a professional infographic, you can get a massive spike in traffic to your website providing you do it on something interesting and relevant! For example, a sweet shop could do an infographic on ‘The history of Sweets.’
These techniques are fresh and fairly new, making them an essential part of any online marketing strategy. This agency, who specialize in digital marketing in Perth can help you with all of the above, and more! I hope you enjoyed this post and that it’s helped you make the most of your online marketing strategy. Thanks for reading!