Not long ago searching classified advertisements for electronics or home meant picking up a copy of the paper and flipping through pages and pages of tiny boxes in a newspaper or magazines. Internet has changed this upside down. India classifieds section is using this opportunity to take the pain away from the users and save time which use to be spent in searching those tiny little boxes in newspapers.
Lots and lots of online classified sites have emerged but their penetration inside India wasn’t good enough. OLX on the other hand read the market very well and have planned their strategy around television ads to promote and share their ideas.
TV ad campaigns were conceptualized so the ads are funny and sell the ideas straightaway. Now, OLX is operating in more than 15 countries, in 40+ languages surely online classified sites like these are here to stay.
How Things Have Changed
Soon after the initial round of updates, these online classified sites have realized that they need to offer more than just brief description. They have started adding, images, videos, reviews and other decision making stuff which helped the consumers. Soon dealers across the country saw the value of online classifieds and began to shift the money they were spending on newspaper classifieds to online.
Now, internet is primary source of information to all net savvy people across India. OLX helped the customers to compare different makes and models of products, without clicking back and forth between different websites. They helped seller meet the buyer where seller post the product and consumer searches and buys the product by contacting seller. This direct communication is one of the key behind the success of their model.
How To Use
Although, you can post an add without registering but posting from a registered account is better since it gives you control to edit your classified later. Signing up is pretty easy and hardly takes few minutes of your time. Once you have an account in OLX you can start selling or shopping, cool isn’t it.
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