On page. Off page. What is the most important? Is it even worth pitting the two against each other? Can’t we all just get along?
When it comes to SEO, there are always “great debates”. The on versus off page is the same as any other. But, when it comes to using on and off page SEO techniques, there are some things that you need to be in the loop about. After all, maximizing your success in the online world is pretty important. That’s not going to change anytime soon, whatever the new and current trends will be.
What’s Brewing in SEO World
On page SEO is often deemed as one of the most important areas of SEO. It’s imperative that anyone with a website is using on page SEO. It all starts with a site audit. Look at your site, is it performing? Do you have broken links? Are there dead pages? If so, get rid of them. These will harm your SEO potential.
When it comes to on-page SEO, you need to think about a lot of factors. The design is one of the most important things in your arsenal. If you don’t have a user-friendly and fully functional design, your site will be harmed. What’s more, you will lose sales, traffic and Google won’t like you very much. It all sounds so serious. That’s because it is. On-page SEO is not just about killer design. The content that is placed in your site, the keywords that are used and the Meta descriptions that you have are all vital to your success.
As we all know, keywords and content are relevant to any SEO campaign. It can be tough to look at your website and cast a critical eye over it. But, if you want true optimization, it all starts with your on page endeavors. Hone these, and you are on the right road to success.
But, what about off-page in all of this? If you have a killer on page SEO strategy, does that mean you can omit off page campaigns?
You need to ensure that you have a holistic approach to your on and off page SEO strategies. While honing your on page campaigns needs to take priority, once this has been done to a high standard, you need to set to work with your off page.
Should you outsource SEO at this point? If you are not sure as to where to take your off page SEO, then it may be wise. Off-page SEO focuses on social booking, social media and link building. All of these factors need to be done with care and consideration.
After all, these are the signs that see you getting ranked. And, as we all know, the higher the rank, the better. For the novice to SEO, it may be wise to consider outsourcing. That way, you can ensure a quality campaign.
The importance of using on page and off page SEO strategies cannot be stressed enough. Instead of pitting them against each other, look at using the two in tandem for a greater reach and longevity.