If you’ve recently paid a web design firm to create the perfect online portal for your business, you’ll be a disappointed to see it’s not receiving the traffic you expected. Unless you want to pay marketing companies thousands of pounds to help with promotion, you’ll need to start work straight away.
There are a million and one ways you could create more traffic, but we’re only focusing on the simplest methods today. That is because sometimes the easiest route is the most lucrative. As you progress through different website promotional techniques, you will begin to learn about what works and what doesn’t. That is a learning curve you should aim to ride sooner rather than later.
Make sure your site is SEO friendly
Search engine optimization is key in the modern digital world. Where your website ranks in results for certain keywords can determine the level of traffic you experience. So, you need to make sure your domain is in number one spots for all industry related terms. Just spend some time thinking of all the things people might search for when looking for a business like yours. You should then find some basic SEO guides online and follow their advice. There are also lots of search engine optimization tools available to you. They should help to make your life easier.
Promote your site in the real world
Most business owners focus their website promotional efforts online. However, you shouldn’t overlook the possibility of marketing it in the real world too. By simply having the address printed on signs outside your premises and on any business vehicles you might use, you could see a huge improvement. If you regularly attend trade shows and exhibitions, printed materials from the likes of Brunel One are sure to go down well.
You could also pay for radio and TV advertising if your budget is large enough to handle the expense. While promotion is important, you can’t let it bankrupt your business.
Link to your site from social media accounts
All modern business and website owners must open social media accounts to promote their domains. Networks like Twitter and Facebook should be considered essential tools for your eventual success. By posting a few informative updates each week, you could gain a lot more attention for your company. Also, you can link back to your website within those status updates which should help to increase traffic as your audience grows.
You should also include your web address at the bottom of every single email you send, regardless of the recipient. Answering questions in forums can help to make you seem like an authority within your industry, and it is almost certain to make people click your links.
Now you know about some of the easiest ways to drive more traffic to your website, you should soon begin to see a rise in sales and other conversions. As we said at the beginning of this page, sometimes the simplest methods work best. There is no point in trying to run before you can walk.