How to Properly Maintain Macs for a Business

How to Properly Maintain Macs for a Business

Nowadays Macs are becoming more and more popular in business environments – even outside of areas where they’ve conventionally been strong such as video and photo editing. The reason for that is simple: Macs are viewed as reliable and secure machines that will deliver strong performance levels over the long term.

While all that is certainly true, if you want your Macs to deliver on their promise then it is important that you properly maintain them. Don’t worry that isn’t as complicated as it sounds, and there are just a few easy tasks that you should perform:

Run Disk Utility

Within every Mac is a helpful tool called Disk Utility that can help you to check your hard drive for fragmentation as well as repair it. All you need to do is select your hard drive and use the ‘First Aid’ tab to check and repair it.

Check the Activity Monitor

If your Mac seems to be slower than you’re used to the first thing you should do is check the Activity Monitor to see if anything is using up its memory (i.e. RAM). In the Activity Monitor you can force any unnecessary apps to close, or just track down which apps are taking up memory and close them the normal way.

Remove unneeded login items

Did you know that your Mac automatically launches some apps whenever it is booted, and these apps tend to run in the background? Head over to your System Preferences then to Accounts and Login Items to see a list of what is being launched and remove anything you don’t need.

Update OS X regularly

Every OS X update contains numerous fixes for various bugs as well as vulnerabilities. If you are using your Mac for business purposes, it is important that you update it regularly so that you aren’t exposed.

Reboot the Mac periodically

Although Macs can run for weeks on end without rebooting – that isn’t necessarily good for it. If you’re one of the many people who rarely ever reboot their Mac, try to get in the habit of doing so at least once a week – if not more frequently.

Free up space on your hard drive

It is never a good idea to let your Mac’s hard drive get too full – as that will impact its performance. Try to clean out any unnecessary junk files from your Mac regularly, and also uninstall apps that aren’t being used.

As you can see there’s nothing too hard about any of that – though you may need a little bit of help from Mac cleaning software. On that front Movavi Mac Cleaner will be all that you need really as it will automatically scan and find any junk files then let you delete them in just a single click.

On top of that Movavi Mac Cleaner will let you free up even more space with its ‘Uninstaller’ by tracking down leftovers from apps and deleting them as well as removing any apps you no longer need. It also includes a ‘Shredder’ to delete confidential files, as well as its own antivirus and firewall to protect your Mac.

All in all if you want to keep your Mac in tip top condition, Movavi Mac Cleaner should help you to do that quite conveniently. Give it a try and you’ll see how easy it makes it to clean your Mac, free up space, and keep it well-maintained for your business.

Make-Sure-People-Download-Your-Mobile App

Make Sure People Download Your Mobile App – Use SEO!

At this point, it should come as absolutely no surprise to you that search engine optimization is vital for any business looking to improve digital marketing and exposure. Anyone who tells that that SEO is dead simply isn’t living in the same reality as the rest of us!

It also shouldn’t come as a surprise to you that a mobile app can help your business tremendously. This isn’t quite as universal a truth as ‘SEO is vital’, sure. But there’s simply no denying that mobile apps have helped many businesses when it comes to customer connectivity and engagement.

There are certainly businesses that benefit more from mobile apps than others. But the need for a small business to have a mobile app is actually quite large. Many small businesses will simply struggle without an app.

Of course, what’s the use of creating a mobile app if no-one is actually going to use it? And this is where I’m going to refer you back to the first paragraph of this article. A lot of people forget that SEO can be just as crucial to the success of a mobile app as it is to your regular website and business at large.

Let’s take a look at the ways in which SEO and mobile apps interact.

The quality of the app itself

The Quality of the App itself

Good SEO depends on strong quality. Many naysayers claim that SEO is all about clickbait and empty backend solutions that don’t benefit users. But this isn’t true.

So the quality of your app is crucial to SEO success. If a mobile app is highly rated, then it’s more likely to appear on the first page of search results. The more popular it is, and the fewer complaints about functionality problems, the more hits you’ll eventually get from search engines. This is why it’s so important that your mobile application development process is so strong.

The App Directory page

So where do people actually download apps from? App stores, of course – stores that are actually apps themselves. But did you know that the vast majority of people get to those app stores via Google?

user-interface-app

You need to remember that every app entry in store apps have a corresponding webpage. Take a look at the web version of Google Play, for example. This is where most people end up clicking through to download apps. And what appears on the webpage of your app is up to you. With this in mind, the way SEO can help link people to your app becomes quite clear. You have to start implementing SEO techniques into the copy of the webpage.

Your brand name has to feature prominently in the app title and in the descriptive copy. The description text needs to include relevant keywords that will result in the page featuring prominently in search results. Making sure there are links to your own website to strengthen legitimacy and social proof is also vital.

Remember that it’s also possible to make SEO goofs in this area. In fact, the webpage can be more sensitive to bad SEO than regular websites. So take care!

We would love to hear your own experiences of using SEO to promote your mobile applications. Please leave us a comment and share your experiences with us.

Questions To Ask Before You Outsource Your SEO

Questions To Ask Before You Outsource Your SEO

It is no longer a great secret just how effective SEO can be. If you want your website to draw in more traffic, then this has become an almost essential step which you must take. If you are in charge of your own small business, it is definitely something you cannot overlook. For most small businesses just starting out, it is a good idea to start with local SEO. This alone can help your business along massively in the early days. Most people usually decide, at this point, that it might be better to outsource their SEO to a third party. Typically, this is a sound idea and is likely to save both money and time. Nonetheless, it is not something that should be rushed. If you are about to outsource your SEO, then take a look at this first. Here are some top questions you should ask before you outsource your SEO.

What Does Success Look Like?

This first question is both something you need to ask yourself, and something you need to ask the seo reseller. It is essential that you get a clear idea of what success looks like from the outset. As long as you and the reseller can agree on this, you know you are reading from the same page. When this is not discussed in full from the outset, it means that you basically don’t know what you are getting into. Asking this question is the best way to begin your business’ relationship with the SEO reseller.

What Content Will Be Created?

All SEO relies upon the creation of decent content. That much should be clear to all involved, but it is something which needs discussing early on. You need to make sure that the third party SEO experts are clear on what you expect from the content. Great SEO draws in people with the right keywords while providing fascinating articles. As long as you are only satisfying one or the other, your SEO is not really doing its job. Make sure the reseller is clear on what you want from your content first.

Will There Be Any Further Help?

There are plenty of outsource firms out there, and they do tend to differ quite dramatically. On the one hand, you have those who merely offer start-up services and then leave you to it. On the other hand, you have those companies which take you through everything step by step. There is no right or wrong way, of course, as it all depends on your business’ own needs. Nonetheless, it is a good idea to get a clear response straight away. That way, you can be sure of what exactly to expect. This is likely to help you avoid any disappointment further down the line.

Is There A Good Track Record?

When you outsource anything, SEO included, you are placing a part of your business in the hands of another. As such, it is perfectly understandable to want to be sure of that business. There is therefore no harm in asking them what their track record is like. Asking this question is one of the best ways of ensuring that you protect your business.

security

Computers In Business: Are You Maximizing Your Potential?

There’s no denying it: we live in a digital age. From a business perspective, embracing the modern culture is essential if you want the company to thrive. After all, if you can’t beat them, join them.

In 2016, it’s almost impossible to find a venture that doesn’t utilize those computing facilities in one shape or form. However, it’s even harder to locate one that is seeing the full benefits of what those digital communications can bring.

Regardless of your industry, computer systems can become the heartbeat of your entire business. Follow the tips below to maximize the impact, and you’ll be amazed at how quickly your company reaches the next level. Let’s get started.

office security

Security

When it comes to business, safety comes first. Modern tech can be used to protect your staff, customers and assets alike. As such, it should be the very first item on your agenda. Even if some of the items won’t come into place until you’ve made other investments, possessing the right strategy now is vital.

Using wireless CCTV can boost the protection of your business premises. However, it’s equally important to think about virtual security too. Keeping data safe through the right firewalls and antivirus software is essential. Meanwhile, you’ll want to be sure that passwords aren’t easy to guess either.

Security needs to be a 24/7 job, which is why many companies benefit from outsourced IT. Protection is far from being the only advantage of using external experts. However, knowing that your business is safe from attacks is key. Similarly, avoiding potential lengthy outages will ensure that you’ll see greater productivity.

Perhaps most importantly, this will help you build trust from the clients. Without this, you’ll be destined for failure. For that reason alone, attending to this issue should be a priority for all modern companies. Do not forget it.

security

Team Assembly

Every entrepreneur should understand that teamwork makes the dream work. Employees are your most valuable asset, and if computer tech can help you gain more from them, you should grab the opportunity with both hands.

Online facilities can allow you to hire freelancers for a specific job. This can reduce staffing costs as well as equipment expenses. Meanwhile, using internet communications for posting and filling full-time vacancies can work wonders too.

To see the full benefits, you need to be sure that employees are trained in using those modern facilities too. Aside from ensuring that they perform better, it will help the entire group follow standardized practices too. After all, operating as a cohesive unit can only have a positive impact on proceedings.

Either way, a stronger team will drive your business to far greater results. Embracing computer tech to unlock those possibilities is a must. It will be great news for your employees, your business, and your personal endeavors. What more incentive could you ever need?

office-security-productivity

Productivity

Using computers to build a great team will provide a solid foundation. However, it’s equally important that those facilities actively promote greater productivity. It’s not a difficult equation; the more you put in, the more you’ll get out.

Advanced computer tech can transform offices into well-oiled machines. Using the latest and greatest software can speed up various admin processes. Whether it’s using Excel spreadsheets to manage data or accounting packages doesn’t matter. Time is money, and making the most of those facilities can only be a step in the right direction.

Organization is a key element of any business operation. This is especially true when dealing with both online and offline sales. Managing your inventory with automated computer systems will make life a whole lot easier. Better still, it will prevent the embarrassment of selling items that don’t exist. Refunding a customer because an item is sold out could potentially sever all ties.

Greater productivity will lead to increased profitability. In turn, this will inevitably accelerate your growth too. But as well as having the right software, just remember to keep your computers in great health. There’s nothing more frustrating than waiting for faulty hardware to complete those processes.

Presence

Everything you do in business should essentially be geared towards increasing your customer numbers. A larger client base will bring a greater volume of sales. But before converting those sales, you need to gain interest from the customers. Given that we live in a digital age, it should come as no surprise that computer technology can be your secret weapon.

Even if the business doesn’t take online purchases, your audience almost certainly uses the internet on a daily basis. A well-designed website can become your greatest marketing tool, especially when you use a blog to keep readers coming back for more. Building familiarity with the brand can help you generate sales both online and offline. Moreover, it’s another factor that can help build trust.

Gaining the full benefits of embracing the digital world should be your goal. Therefore, you must also capitalize on opportunities gained from external platforms. Improving your visibility on Google can give the company a more professional vibe. More importantly, it will be seen by more people, which should lead to more visitors. Assuming the website and core features of the business are fine, this should help generate far greater revenue.

And if you can get people to leave positive reviews of your business, either on your site or others, do it. Those words could have a huge influence on the decisions of others. If it converts interest into sales, this could be the most important element of all.

Communication

First and foremost, computer technologies were built as a communication tool for business. If you aren’t using your facilities to perfect the links throughout your operation, you’re making a mistake. Changing this should be one of the key items on your to-do list.

video conferencing

By now, you should be aware that cloud computing can help productivity. But it’s also a great way to encourage better collaboration and ensure that every member of your team is working as a collective unit. If the staff is split over several locations, video conferencing is another door that computers can open. Either way, a team that works together will always produce far greater outcomes. Better still, it should ensure that the customers receive a consistent service too.

Ultimately, keeping the customers happy should be one of the chief priorities. Interaction is a crucial concept, and using computer technology is key. Social media platforms like Twitter can be a great way to offer customer care on a 24/7 basis. Adding Live Chat facilities to your website is another fantastic solution. If it helps you provide the best service possible, you should not ignore it.

Greater communication will promote increased confidence from the client. In turn, this can boost your hopes of repeat business significantly. Giving them a better insight into the personality of your brand by using Periscope and other cool features can help build excitement. If that doesn’t boost your chances of turning a profit, nothing will.

Financial Control

It’s difficult to run a business without focusing heavily on the chase for revenue. However, all company owners need to appreciate that your expenses have a massive impact on your overall finances. Essentially, if you want to gain maximized profits, you must make the operation cost-effective.

Online price comparison sites can be a godsend. Whether it’s insuring a fleet of business vehicles or finding cheaper energy rates, those savings will make a difference. If you’re going to borrow money, learning about crowdfunding and loan alternatives is vital too.

Another top trick is to find guides and tutorials. In many cases, cutting out the middle man to complete tasks yourself can be a great way to lower those monthly overheads.

Income and savings

In many situations, it is possible to gain help from governing bodies and business schemes. Whether it’s making the office more eco-friendly or gaining relief on loans, a few hours of research could save you thousands.

Secondary Income

As a business, using computer technology to maximize your core incentives should always be the main aim. However, those facilities can also earn secondary forms of revenue. Quite frankly, you’d be a fool to overlook the benefits that it can bring.

In addition to being a fantastic marketing tool, social media can earn you money. Monetizing a YouTube channel through adverts is easy while Google Ads will generate funds through your website too. Likewise, Instagram and other social media platforms can be utilized to gain additional costs too.

Alternatively, if your company has expensive facilities that you don’t always use, they can be rented out. Whether it’s lending filming equipment, office essentials or other items doesn’t matter. There will always be a demand for those products on the internet. You could be earning money for old rope.

Ok, those additional funds aren’t going to be the difference between success and failure. Nonetheless, they can boost your cause, and it’s an opportunity that you should capitalize on. When combined with the core features above, your company won’t go far wrong.

All modern businesses should be using computer facilities to their full potential. Make the necessary upgrades immediately, and you will reap the long-term rewards.

Does Google Show the Same Search Results to Everyone?

You have optimized your website to perfection. It’s Google friendly, mobile friendly and user friendly at the same time. It’s perfect from a SEO point of view, with all keywords in place, and all links and schemas in order. You do a Google search on your own browser, and your website shows up on the first page. You’re happy to see that you didn’t work in vain. But when you go to a friend and do the same search, your website is nowhere to be found. You are desperate, thinking you did something wrong. Actually you did – you relied on your own browser for search results.

Google Personalized Search

Google Personalized Search is a feature introduced by the search giant in 2004 as a beta test, and rolled out to all users in 2009. It was integrated into normal Google search in 2011. But what does it do? Let me quote WikiPedia for an explanation:

All searches on Google Search are associated with a browser cookie record. Then, when a user performs a search, the search results are not only based on the relevance of each web page to the search term, but also on which websites the user (or someone else using the same browser) visited through previous search results.

To put it simply, if you search for Royal Vegas online casino as a registered user, or someone playing there a lot, it will appear further up in the search results than normal. The same goes for the website you build and optimize at home.

Your location

But Personalized Search is not the only thing with an influence on the search results you see. Today’s technology allows Google and other search engines to know your location – based on your IP address, or the fact that you allowed them to access it in your settings. This will alter the results any search engine you use will display depending on where you are, to serve you with more relevant results.

When you search for “restaurant”, “pizza”, “gym” or “taxi”, the search results displayed by your preferred search engine (usually Google) will be relevant to the place you are at. The reasons are obvious: someone in New York will not be interested in finding a restaurant in Bangkok, and a man standing in the pouring rain in London won’t want to find the number for a Yellow Cab from Brooklyn.

How to turn all these features off

To get a better idea about how your website actually ranks in Google’s results, simply do a search in a new window with a private browsing session. In Chrome, this is called “Incognito”, and you can access it by pressing CTRL+Shift+N, while in Firefox and Internet Explorer the shortcut key is CTRL+Shift+P. This way your Google account, your search history and your cookies will be ignored, and the search results you get will be as unbiased as possible.

How to Use Microsoft Excel to Manage Your Data

Excel is one of the most popular and effective ways to manage all kinds of data. It’s an easy application to use, but also has a range of complex features. This means it can be used by various users ranging from non-technical users who simply want to create basic spreadsheets to advanced users who want to carry out much more complex data manipulation. These are some of the most effective ways to use Microsoft Excel to manage your data.

Basic Data Management

Entering basic facts and figures into Excel is easy. This is why so many non-technical users prefer this application. It’s simple to add names, addresses, figures and other information about customers, suppliers and other business related data. It can be used as a simple, yet effective planning tool which users can use to list certain tasks, schedule them and mark them as complete once the work is done.

Automated Calculations and Visual Displays

High data volumes are often difficult to manage. In some cases, you may also require certain calculations to be carried out which takes a long time to do manually. The true power of Excel lies in its ability to perform automated calculations through formulas and other data manipulation features.

Once these formulas are created, the data you input into certain Excel cells is automatically used in certain calculations. All of the data and automated calculations can then be displayed visually through a wide range of graphs and charts. This makes it much easier to understand what information is contained in large amounts of data you are entering into a particular spreadsheet.

Sorting and Filtering

When you’re dealing with large amounts of data, it can become difficult to find the exact information you need. Sorting and filtering functions make this a much easier task.

The sorting function lets a user sort by alphabetical order or you can use the custom sort function. Filtering allows you to filter text, or carry out custom filters. These functions are extremely useful when you are looking for specific data or groups of related items in Excel spreadsheets.

Downloading Data from Other Software Programs and the Internet

Excel is compatible with the data files produced from most software applications and internet data tools. These systems usually allow a user to download or export data in .CSV format. This format can then be imported to Excel where it can be analyzed and manipulated in the way you require.

Mobile Data Management

Creating and modifying a spreadsheet is no longer confined to laptops, PC’s and tablets. The latest Excel mobile apps let users add and edit data on the move. This gives users much more freedom and flexibility which was not always the case.

Having the ability to modify your data instantly increases efficiency and allows you to react much faster. The latest Excel mobile apps also make it possible for multiple users to update data. This makes this application an even more powerful solution, especially if you have a team of people situated in different locations.

Managing data properly is vital in most businesses. Excel makes this important activity a much easier process to complete.

Fantastic Ways That Companies Can Use SEO More

A lot of business owners use SEO, but they do not use it to it’s full potential. When the global market is this competitive, you can not afford to be making the same mistake. There plenty of business owners using keywords on their sites and getting some results. If they are happy with that then that is their choice, but if you want more from SEO you need to take this advice.

Hire Some Experts

SEO is often seen as a DIY project, and while this can be the case, you might be better getting some expert help. There are companies you can find online that specialize in optimizing websites. If the resource is available, it seems silly not to use it. Also, we suspect that while many people believe they understand SEO they miss the nitty gritty details. The little things will decide whether or not your company site ends up on the first page of a Google results window.

Track Your Progress

If you do use SEO, you then want to know if it is working and how you can improve on it. Basically, you want a big pile of data that you can dissect to find the strengths and weaknesses of your company profile. That option is now available. With white label reputation management software, you can access the data to find how your business is doing. Before you start to think about how you can improve your marketing, use this resource.

Take The Next Step

If the data shows that despite using SEO, your company website is failing, you may want to look into CRO.  Conversion rate optimization refers to the percentage of site visitors that turn into customers. If you want to improve this percentage you should contact a company that specializes in SEO. Similar to SEO companies they are an E-Commerce resource. They will offer a quote based on the adjustments your site needs to be effective.

Connect The Dots

Once you have taken these issues into account, it is time to look at the bigger picture. What we mean is connecting all the different parts of your SEO campaign. This should include social media, blogging, and your website. You need to view them all as one connected resource. For instance, your Twitter feed should be available for customers to access on your company site. Your blog should be linked on your company sites and a few social networks. You could use Pinterest to get customers to share information relating to your site online. Using these different aspects and joining them together you can boost your business profile.

Don’t Stop

Our final piece of advice is to keep going with your campaign. Continue to use the full potential of SEO because it will not operate by itself. You have to keep putting in the effort or hire someone else to do it for you. But, if you do, we are certain your company will be more successful than ever before.

Webmaster SEO Tips

Key Ways to Make Your New Website Kick Butt

When you set up a new business you’re in for a lot of hard work. There will be things that have never even occurred to you before that you’re going to need to take into account. You’ll face a lot more financial responsibility, and you’re going to need to come up with ways to promote the company.

One of the most effect ways to do this is to create a website for the business. This is the key to consumer relations, and every business in the world should have one. These are some great ways to make your website as fantastic as it can be.

Professional Design

It’s essential that your website is as well designed as it can be. The layout and design are part of what attracts people to the site. So it’s important that you contact professional web designers like Brandnative to do this for you. You could always try to design your website yourself. But you’re unlikely to get the optimum results, and you could well miss quite a bit from the site. Instead, put your trust in the experts so you can focus on running your business.

Proper SEO

Something that you need to make sure you utilize on your website is search engine optimization. This is where you implement keywords, phrases and algorithms in order to get the business showing up in search results. You can get companies who specialize in making use of SEO, and this is something you really need to look into. SEO is a vital part of business marketing and should be ever-present on your website.

Offer a Blog

These days, if you really want your website to sizzle you need to think about adding a blog to it. The blogosphere has exploded over the past five years and is now an important business tool. You can use your blog as an extra layer of marketing. Put the feelers out and try to connect with people through the art of blogging.

User-Friendly Interface

One of the most important things you need to think about is making your blog user-friendly. It needs to be as simple to navigate as possible. Bear in mind, most of the people using it may not be very IT savvy. So it has to be easy enough for anybody to be able to use. If you can ensure this happens you’ll encourage people to flock to your site, and to stay there.

Multiple Payment Options

A lot of businesses these days have shops or virtual checkouts on their websites. And this is a fantastic idea for your site. This allows you to interface with customers and clients right off the bat. People can check the site out, and if they like what they see they can buy something immediately. This is a quick, efficient and attractive option for most clients. And it will help increase business opportunities.

As you can see, it’s so important to have a top quality website for the company. And these are just a few of the ways you can make the website as awesome as possible. If you can get the site looking as awesome as possible you’re going to attract the right sorts of people, and the business will flourish.

Excellent SEO Tips For New Website Owners

Anyone who launches a new website in the near future will need to concentrate at least some of their time on SEO. That is the only way to ensure you rank in the best positions for your chosen keywords on Google. Of course, it will also alter the way in which your site is displayed on other search engines too. Today, we’re going to give you some basic SEO tips in the hope of pointing you in the right direction. So long as you implement the advice on this page, you should notice a huge difference very quickly. In the past, it would have taken a long time for you to see positive results. However, most search engines now scan the entire internet at least once every three weeks. That means you can judge how well your strategy is working fast.

Research your keywords thoroughly

Before you do anything else, it is vital that you identify the most suitable keywords for your site. You need to work out what people are typing into search engines to find businesses like yours. Make sure you double and even triple check your findings before settling on a small set of chosen phrases and terms. Once you have them, you can start pushing your site for those keywords. Ideally, you will include them in your text. They should make up somewhere between 1-3% of the entire content for the best results. You can pay a freelance writer to work out how you can incorporate the terms in a natural manner.

Start creating content for external sites

Creative content is one of the best SEO techniques for increasing sales and conversions. Presuming you sell a product or service through your website, you might benefit from getting involved. You simply write articles that are interesting and informative. You then include a natural link to your site in the text. When the articles have been completed, you need to contact top blog owners to work out a deal on getting them published. Not only will that point internet users in your direction, but it should also help to convince the search engine bots that your site is becoming popular.

Don’t be afraid of expert help

In truth, there are lots of small SEO tasks you can perform in-house to save money. However, those of you who want millions of hits every single day could benefit from some expert assistance. Any web marketing agency worth their salt should offer services that could be of use to you. Best of all? Most of them do not charge the earth for their time, and so you are not going to break the bank. The issue with SEO is that it needs constant attention to achieve the optimum results. So, you might have to build a strong relationship with your company of choice to ensure you get discounts for ongoing work.
However you plan to deal with SEO this year, we think you need to get started today. For every minute you waste, an additional competitor will appear online. So, make your plan and put it into practice. If you need any more information, there are plenty of fantastic posts o this website. Just check them out. Good luck!

SEO: On Page v/s OFF Page SEO Debate

On Page versus Off Page: The Great SEO Debate

On page. Off page. What is the most important? Is it even worth pitting the two against each other? Can’t we all just get along?

When it comes to SEO, there are always “great debates”. The on versus off page is the same as any other. But, when it comes to using on and off page SEO techniques, there are some things that you need to be in the loop about. After all, maximizing your success in the online world is pretty important. That’s not going to change anytime soon, whatever the new and current trends will be.

What’s Brewing in SEO World

On page SEO is often deemed as one of the most important areas of SEO. It’s imperative that anyone with a website is using on page SEO. It all starts with a site audit. Look at your site, is it performing? Do you have broken links? Are there dead pages? If so, get rid of them. These will harm your SEO potential.

When it comes to on-page SEO, you need to think about a lot of factors. The design is one of the most important things in your arsenal. If you don’t have a user-friendly and fully functional design, your site will be harmed. What’s more, you will lose sales, traffic and Google won’t like you very much. It all sounds so serious. That’s because it is. On-page SEO is not just about killer design. The content that is placed in your site, the keywords that are used and the Meta descriptions that you have are all vital to your success.

As we all know, keywords and content are relevant to any SEO campaign. It can be tough to look at your website and cast a critical eye over it. But, if you want true optimization, it all starts with your on page endeavors. Hone these, and you are on the right road to success.

But, what about off-page in all of this? If you have a killer on page SEO strategy, does that mean you can omit off page campaigns?

No!

You need to ensure that you have a holistic approach to your on and off page SEO strategies. While honing your on page campaigns needs to take priority, once this has been done to a high standard, you need to set to work with your off page.

Should you outsource SEO at this point? If you are not sure as to where to take your off page SEO, then it may be wise. Off-page SEO focuses on social booking, social media and link building. All of these factors need to be done with care and consideration.

After all, these are the signs that see you getting ranked. And, as we all know, the higher the rank, the better. For the novice to SEO, it may be wise to consider outsourcing. That way, you can ensure a quality campaign.

The importance of using on page and off page SEO strategies cannot be stressed enough. Instead of pitting them against each other, look at using the two in tandem for a greater reach and longevity.